Case Studies

Destination: UK nationwide

Client Brief: Product promotion for a boiler company aimed to reach about 500 industry professionals.

Solution: As the group were mostly men, we combined a sporting theme to the product launch. The promotion ran over a 3 month period with a series of events. Private function rooms were used at four of the UKs premiership football clubs, including the Emirates Stadium and Old Trafford. Large screens were used to view champions league matches and a Euro 2007 qualifier. The hosts had the opportunity to network with their customers and promote the products on display during the evening and light buffet dinners were served.