Augusta Masters

Event: Augusta Masters
Industry: Construction
Destination: USA

Our Brief

It is known as one of the world’s top sporting events, a historical part of American culture and the ultimate golf tournament: The Augusta Masters Golf Tournament.

Our client has been inviting their key customers to this exclusive event annually for the last two years, aiming to retain and develop their existing relationships.

With it being a repeated event, there is an expectation on First Event, as their preferred event supplier, to deliver a superior corporate hospitality experience year-on-year. With a group of people who have ‘done it all’, the pressure is always on to ensure our clients and their guests enjoy a ‘one-of-a-kind’ experience that exceeds expectations.

The Solution

How did we convert a hospitality experience at the Augusta Masters into an experience money can’t buy?

Many people around the world have watched the world’s most renowned golf tournament on the television, but very few get to walk down those famous fairways and see the true beauty of the Augusta National Golf Club for themselves.

Starting with business class flights and private SUV transfers, we had reserved two private, luxury homes for our VIP’s to stay in. With en-suite rooms, private pools and ample space to relax and unwind, the homes gave a sense of tranquility and exclusivity for the senior executives.

A Michelin-starred chef was flown in from Atlanta and a private sommelier was arranged to ensure the group dined in style with world-class wines every night.

The VIP’s enjoyed the opportunity of teeing off with a privately arranged golf tournament at the retreat club; a course designed by the legendary champion golfers, Gary Player, Jack Nicklaus and Arnold Palmer. We also arranged daily room gifts, team t-shirts and prizes to compliment the world-class golfing theme.

During the Masters Tournament, we had arranged for VIP access to the Augusta clubs, where our client’s guests enjoyed full VIP hospitality, preferential seating at key holes and access to the live music performances.

With first-class touches at every opportunity and additional unique experiences, such as a shooting experience with Magnum 50’s at the local police force, the event was certainly one to remember for our clients.

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