10 KPIs to Measure the Success of your Hybrid Event! 

Hybrid events offer attendance in person or virtually which means that there are some differences when considering KPIs to measure event success.

We’ve put together a list of 10 different KPIs you can use to measure the success of your hybrid event. While they are split into three categories, for measurement before, during, and after your event, many should not be monitored exclusively during this time.

Before Your Hybrid Event

1. Registration Numbers

The number of people who sign up to attend your hybrid event in person and virtually can be indicative of the interest and success of the promotion activity leading up to the day. Make sure you pay close attention to how many people sign up for virtual and in-person attendance.

2. Email Open Rates

Monitoring email open rates and click-through is a way to monitor interaction with your hybrid event before it occurs. Not only can it be used to indicate the performance of email marketing, for example, click-though to registration pages, but it can be an early indicator of interest.

During Your Hybrid Event

3. Actual Attendance

It is not surprising that the number of virtual event attendees is, on average, 30-50% of the number who sign up. While in-person attendance to hybrid events is more likely to align with the number of people who sign up, the overall registration numbers of an event are likely to not reflect the actual attendance.

4. Sponsors

Another KPI that you can use to measure your event success is the interest of sponsors. On top of the number of sponsors that opt to support your hybrid event, you can also enquire about event satisfaction.

Directly asking sponsors about their satiation levels, the interaction and engagement, and sign-ups that they received can be a key indicator of the success of your event from a support and investment angle.

5. Time Spent

It is important to measure the amount of time people stay in sessions for. With a hybrid event, it can be easier to monitor this with your virtual audience as many digital platforms can provide you with the data. But, it is just as important to keep an eye on the in-person audience.

6. Engagement & Interactions

Monitoring the number and types of interactions that your audience has during your event can be a clear indicator of an event's success. Not only does it indicate engagement with your event, but you can use the comments, conversations, and questions that you receive in-person and virtually to see what talks and events that your audience is most aligned with.

After Your Hybrid Event

7. Social Media Buzz

Mentions on social media can be a great KPI for your hybrid event. Not only can you monitor mentions, but using social media to talk about an event is another form of interaction and event engagement.

8. Event Satisfaction Surveys

Assessing event satisfaction is a KPI that should not be overlooked. You can use it to measure event success as well as actioning any feedback for your next hybrid event. One way to uncover event satisfaction is via survey.

9. Return on Investment

The return on investment of your hybrid event should be a primary KPI and is an essential way to measure event success. Looking at expenses compared to the income, whether this is direct spend of attendees or investment from sponsors, is crucial to measure the financial viability of your hybrid event.

10. New Leads

The number of new leads you gain during hybrid events, and in the weeks following, is an extremely useful KPI. Not only can leads result in conversions at a later date, but the amount that you receive can indicate event engagement.

Now you know 10 KPIs to measure the success of a hybrid event, you can start to plan your next event with the help of our team. You can get contact us!.