Customer Loyalty Algarve Sales Incentive

EVENT: Incentive Reward Trip

INDUSTRY: Builder’s Merchants

DESTINATION: Vilamoura, The Algarve

NO. OF DELEGATES: 400

OBJECTIVES:

Our client holds a biennial sales incentive for 400 targeted customers, rewarding their loyalty and hard work with a European trip. Having worked with the client on this scheme previously, we were aware of our client’s requirements for the event, and how past events could be improved upon.

OVERVIEW:

First Event dealt with the logistics, travel arrangements, marketing and design for the event, ensuring every aspect was driven towards delivering an outstanding experience for delegates. Our in-house design team worked closely with the client to come up with a unique brand identity, which was used across all marketing collateral and communications.

Vilamoura was chosen due to a number of factors, including venue and accommodation capacity for the group size, and a multitude of golf courses for golfing excursions. Some of event highlights included:

  • Exclusive tiki-party themed gala dinner
  • Optional golfing excursions throughout the trip
  • Access to beaches and located nearby the infamous Vilamoura Marina
  • 4-night stay at the Tivoli Vilamoura
Sales incentive algarve
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