Customer Loyalty Algarve Sales Incentive

EVENT: Incentive Reward Trip

INDUSTRY: Builder’s Merchants

DESTINATION: Vilamoura, The Algarve



Our client holds a biennial sales incentive for 400 targeted customers, rewarding their loyalty and hard work with a European trip. Having worked with the client on this scheme previously, we were aware of our client’s requirements for the event, and how past events could be improved upon.


First Event dealt with the logistics, travel arrangements, marketing and design for the event, ensuring every aspect was driven towards delivering an outstanding experience for delegates. Our in-house design team worked closely with the client to come up with a unique brand identity, which was used across all marketing collateral and communications.

Vilamoura was chosen due to a number of factors, including venue and accommodation capacity for the group size, and a multitude of golf courses for golfing excursions. Some of event highlights included:

  • Exclusive tiki-party themed gala dinner
  • Optional golfing excursions throughout the trip
  • Access to beaches and located nearby the infamous Vilamoura Marina
  • 4-night stay at the Tivoli Vilamoura
Sales incentive algarve
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