Annual UK-based Product Launch Weekend

EVENT: Product Launch Event

INDUSTRY: Bike Manufacturer

DESTINATION: Sherwood Pines, Nottingham

NO. OF DELEGATES: 10,000

EVENT OBJECTIVES

Our client hosts a free annual two-day family festival allowing attendees to test out new and existing products in order to raise awareness of the brand and drive sales. After welcoming over 7,000 people in 2018, their aim was to have 10,000 attend the product launch event in 2019.

EVENT OVERVIEW

Following on from last year’s successful product launch, we worked with the Forestry Commission at Sherwood Pines to create an event that would surpass expectations and provide a family-friendly atmosphere for all attendees.

Local companies and suppliers displayed and demonstrated their products, whilst TV favourite Ted Robbins took over the stage, introducing live music acts and providing entertainment throughout the day for both children and adults.

Adhering to suggestions arising from 2018’s event, a dedicated children’s area was created to ensure children were able to safely test ride bikes in a secure and suitable space. This along with a petting zoo, exciting stunt shows, and a versatile catering area adding to the ‘family’ aspect of the event.

RESULTS

The event was received fantastically by both attendees and suppliers, and attracted over 10,000 guests over the weekend despite a bout of bad weather. Highlights from the event including the product launch of an exclusive new bike and fantastic entertainment including live bands and an impressive stunt show.

Product launch event
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