Event: Franchise Exhibition
Industry: Food & Beverage
Our client, a franchise company, wanted to hold a three-day exhibition in a central UK location as an opportunity to develop their stores and staff. They needed a venue, which was suitable for conferences, workshops, exhibitions and networking, as well as holding a large number of people and offering good value for money.
From venue finding and event management, branding to communications, a bespoke website, delegate and travel management and finally a post-event return on investment analysis, First Event were given the responsibility of pulling together the entire exhibition.
First Event selected Coventry’s Ricoh Arena, a multi-purpose venue boasting a two-hour drive time of 75% of the country as well as a large exhibition hall and auditorium, suitable for the size of the group.
Looking after the event management and communications, First Event were responsible for achieving the client’s core objectives: driving people to the exhibition, creating a buzz and tailoring a plan to create a useful learning and development experience for the franchises across the UK.
Over the three days, the client hosted learning workshops on relevant topics, a main plenary session with business and motivational speakers, as well as an exhibition with our client, the main sponsor, having a stand plus other outside exhibitors.
Post-event, First Event assessed the main highlights of the three days from client and delegate feedback. The top three included a high increase in attendance versus previous years attributable to better advanced communications and a more central location, a great choice of guest speakers and a high level of interest from sponsors and exhibitors.