Overseas Industry Summit

EVENT: Public Industry Summit

INDUSTRY: Blockchain/Cryptocurrency

DESTINATION: Miami, USA

NO. OF DELEGATES: 500+

OBJECTIVES:

Our client, an industry leader in blockchain technology, wanted to hold a two-day public summit that gave those interested in, or working within, the industry the chance to network with likeminded peers and learn more about industry trends, challenges, and news.

Due to this being their first event, our client also wanted to raise the company profile and gauge public interest in a hope that the event would grow year on year.

OVERVIEW:

First Event dealt with the logistics and design for the event, bringing the two together to create a totally unique event identity that reflected the brand and the purpose of the event.

The event took place at the recently renovated Miami Beach Convention Centre, a state-of-the-art facility with hotels, entertainment, and of course, the beach, right on its doorstep. The wide range of accommodation and leisure options (as well as an international airport) available, meant that delegates had a choice of how they spent their time around the event. Some event highlights included:

• Concert for platinum ticket holders featuring performances by The Steve Miller Band and Creedence Clearwater Revival • Jam-packed two-day agenda featuring talks from a variety of industry speakers on a wide range of relevant topics • Exhibitor space for suppliers and delegates to network and showcase services

RESULTS:

The event was a huge success, attracting high-profile industry speakers and subsequently raising the profile of the company and the event. Due to the company working completely remotely, a preliminary staff-only event took place before the public summit – which succeeded in bringing together colleagues who don’t usually get the chance to spend time together. This was a great way for colleagues to network and build more meaningful relationships with one another.

The success of the event means that plans can now be put in place for 2020, which could include expanding the exhibitor space and attract more suppliers and sponsors – further raising the profile of the event.

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