Platinum Sales Incentive

EVENT: Short Haul Couple’s Platinum Sales Incentive

INDUSTRY: Multi-National Flooring Brand




A results driven incentive to drive employee engagement, motivate sales teams and increase sustained sales performance. As part of a long-term ‘Platinum Club’ incentive scheme, the trip would act as a strategic sales tool to help the client’s sales team achieve their targets for their customers and for their territories.


As a break away from traditional Platinum Club long haul incentives, the client’s 2018 trip rewarded the sales team with a short haul, 4-night stay in the stunning capital city of Tuscany, Florence.

Designed as a couple’s trip, the incentive reward took advantage of the city’s rich art and culture and delicious Tuscan cuisine. Activities included:

  • A guided walking and tasting tour
  • Vintage car rally in the Tuscan countryside
  • Amazing dinner venues and rooftop farewell dinner
  • Surprise Opera performance

First Event managed the complete incentive experience, and helped the client’s marketing team implement the long-term Platinum Club programme through consistent communications to delegates to drive sales targets.


The Platinum Club was able to deliver incremental growth averaging 15-20% over a seven year period at an ROI in excess of 200%.

Satisfaction levels for sales team attendees has also consistently reached 95-100%, with the incentives making a significant contribution to improving our client’s business relationships and retaining key customers.

“The onsite organisation is second to none... Attention to detail is always fantastic and often it's the little extra touches which make the experiences even more memorable.”

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