Event: Exhibition & Gala Dinner
Industry: Buying Group
Destination: Celtic Manor, UK
For the past 6 years, we’ve worked with a repeat client of ours to create and deliver their annual exhibition, of which the delegates are both partners and suppliers. After producing multiple successful events prior to this year’s event, our client wanted to focus on providing valuable networking opportunities for relevant partners and suppliers.
We proposed the stunning Celtic Manor in Newport as the ideal venue and location for our clients, due to its outstanding professional facilities, which are adaptable to any event type or size. Generally, the event hosts a 2:1 ratio of suppliers to partners, so we ensured that the exhibition programme was designed to allow all delegates beneficial opportunities to network with the right people.
The highly anticipated gala dinner was used as both a time for delegates to enjoy the luxury of the venue, and network with others relevant to their category. We split partners and suppliers into category management and sat them together, creating quality time to be spent building relationships with those who could assist and strengthen one another. Different activities were also planned, alleviating the initial discomfort of approaching new people and encouraging business networking.
Each year, a celebrity guest presents the ‘awards’ towards the end of the night of the gala dinner, and this year was Mark Watson, an English comedian. The night was a success, and left everybody in high spirits following Watson’s guest appearance and an enjoyable night spent networking and enjoying a delicious menu.
Whilst the gala dinner was a core focus of the event in order to meet client objectives, 20 suppliers were also given the opportunity to take part in the ‘new product showcase,’ where they were given one minute to pitch their new product to partners. This gave suppliers the chance to introduce themselves and their services, and partners enjoyed a glimpse of what to expect from the exhibition.
Following the event, we distributed feedback surveys, which when analysed displayed that supplier sales accumulated to around £2million, compared to the previous year’s spend of £300,000. The consideration put into the relationship development between partners and suppliers meant that trust was built, contributing to the success in sales.