Virtual Global Summit for 10,000+ 

EVENT: VIRTUAL SUMMIT

INDUSTRY: BLOCKCHAIN/CRYPTOCURRENCY

NO. OF DELEGATES: 10,000+

OBJECTIVES:

We worked with a leader in blockchain technology to deliver a fully virtual global summer summit to promote new launches and developments in the industry.

In place of the physical conference they had planned for the summer, set to be in Japan, the client wanted to convert the whole event to a two-day fully virtual summit that would be in keeping with the previously planned physical event theme and would attract a global audience.

OVERVIEW:

First Event oversaw all aspects of the virtual event, including content creation, registrations, speaker preparation, set-up and delivery.

Running from 2.30pm-12.30am UK time to accommodate global audiences, we live-streamed 5 auditoriums simultaneously on a bespoke branded virtual platform. The virtual spaces included a main auditorium for keynote speakers, an exhibition area, and breakout rooms for additional interactive presentations.

The virtual auditorium was customised with Japanese blossom trees and backdrops to give the feel of the physical location. In the exhibition space, avatars of the exhibitors were used, so that exhibitors could engage with attendees and provide downloadable business cards and information.

The bespoke virtual platform was connected to an event website, where audiences could join in live or watch sessions on-demand at their convenience.

Speakers included renowned and worldwide industry influencers engaging on a range of topics, including Google’s Vice President. Sessions featured interactive elements like live chat functions, Q&As, and polls so that watchers and speakers could have direct conversations.

For further networking outside of the virtual platform, we used a separate video-calling space where people could meet up in a virtual “town”, complete with a bar, to chat and meet in groups. There were also fun online activities available including a Japanese calligraphy lesson, cocktail making masterclass and meditation sessions.

RESULTS:

The virtual summit ran smoothly and allowed for a much wider audience to participate. We ensured a professional and fully branded platform design, that enabled interactive discussion and large-scale networking.

By pivoting to a fully virtual event, the client was able to continue with their planned business strategy and improve their position as a technological leader in their sector.