Escape to Florence Incentive

Event: Incentive
Industry: Bathroom Fittings
Destination: Florence

Our Brief

A brand new client in the bathroom fittings industry approached First Event with a budget, time frame, and group size for an incentive sales programme lasting 12 months aimed at high-end, well-travelled couples and business owners, who were required to qualify for the trip through meeting annual sales targets.

The Solution

Opting for a city break to make the most of a short 4-night break, First Event suggested a trip to the beautiful Italian city of Florence – the perfect choice for a new client, and being short-haul, meaning more of the budget could be put into creating an outstanding ground programme.

Delegates stayed in the stunning Hotel Westin Excelsior, a 5-star renaissance palace boasting cutting edge contemporary interiors and sitting in a prime riverside location. Landing at Pisa airport, guests began their transfer and stopped for lunch at Fattoria Il Poggio, a beautiful farmhouse and winery, before continuing on to Florence. After checking in and spending the afternoon getting to grips with their luxury home for the following 4 nights, guests were treated to a spectacular rooftop welcome dinner with views over the city.

The second day saw delegates taken on a walking and tasting tour throughout the morning, with the afternoon spent at individuals’ leisure. Evening entertainment took place at the exclusive Sabatini restaurant, just a short walk from the hotel and renowned for hosting the rich and famous for years.

Day three included an event highlight – the exhilarating vintage car rally, which took a route directly through the heart of the Chianti region and ended at the stunning Castle Verrazano, where guests enjoyed a casual evening of traditional Italian music, dancing, and fun.

The fourth and final night spent in Florence was certainly a treat for those taking part, with delegates being taken to a surprise location for an exclusive farewell dinner. Much to the guests' delight, the exceptional dinner was held at a private villa previously owned by a countess, complete with a drinks reception and breath-taking performance by Italian opera group, Incanto.

First Event offer flexible event services including worldwide venue finding and full travel management depending on your needs and budget.

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