Our client, a bathroom manufacturer, wanted to launch their new Italian-inspired range to three different audiences: specification (architects and designers), industry press, and retail (showroom managers). In order to draw the targeted audiences in, requirements included a unique venue that was adaptable to the purpose of the event.
We were excited about the challenge of delivering a product launch for a renowned company to not just one audience, but three. In order to do this, we chose Michelin-star restaurant, The Clove Club in Shoreditch, as a unique and impressive event venue.
The event occurred over two days, which we split into three sections – dinner on the first night, lunch during the second day, and dinner on the second night – for each of the audience groups. Each event began with a welcome drinks reception in a separate area, which also had the new product range on display. This was followed by dinner, where we ensured that table plans were optimised for networking opportunities, with members of staff seated alongside guests to ensure that they could continue to promote and discuss the new product range over dinner. Chefs ensured that the menu fit perfectly with the event, ensuring that dishes and wine suggestions included an Italian twist.
Following dinner, guests had further opportunities to view products in the reception room, where sales managers also spoke about the new range. At the end of the event, guests were provided with gift bags including brochures, a letter from the MD, memory sticks, and to stay true to the product theming – authentic balsamic vinegar and olive oil that had been imported from Italy specially for this event. On the day, fresh Italian bread was also put into the gift bags to further enhance the Italian style.