How to Use Tech to Enhance Human Connection at Events

Technology often gets a bad rap for creating distance between people. But what if we flipped the script? What if, instead of pulling us apart, tech could bring us closer together?

As event planners, we have the power to harness technology in a way that enhances human connection rather than overpowering it. The key? Striking the right balance. Too much tech, and your event feels cold and impersonal. Too little, and you risk missing opportunities to engage audiences in new and exciting ways.

What Are People Actually Looking for in Events?

Think about the resurgence of raves, listening bars, and ‘phygital’ (physical + digital) events. These aren’t about going completely off-grid; they’re about using technology in a way that complements human experiences. In fact, 44% of B2B event attendees globally say they want technology that makes engagement easier. But what does that actually look like in practice?

Tech Expectations: A Generational Lens

Different generations engage with technology in different ways. So, how do their expectations compare?

Gen Z: Gen-Z have grown up with tech, and they expect seamless digital integration. But here’s the kicker: they also love analogue experiences, think vinyl records and digital camera revivals. Want to impress them? Create immersive experiences alongside interactive physical installations.

Millennials: Millennials expect tech to enhance connection, not replace it. They want real-time event updates, interactive apps, and social media integration that makes networking effortless. 

Gen X: This group sits in the sweet spot between digital convenience and traditional engagement. They’re not shying away from tech (smartwatch purchases among Gen Xers have jumped 28% since 2021), but they also appreciate a balance. 

Boomers: Boomers are one of the UK’s most online generations, but while they’re tech-savvy, accessibility is key. Overcomplicated event tech is a turnoff, so keep it simple and intuitive.

How to Create Tech-Enhanced Human Connection

So, how do we strike the perfect tech balance at events? Here are a few ideas:

• Flexible Tech: Not everyone wants to be glued to a screen. Create spaces where attendees can choose between high-tech and low-tech interactions. Think digital networking lounges alongside analogue, screen-free social areas.
• Sensory Experiences: Technology shouldn’t just be about screens—engage all the senses. Offer sound-based experiences, tactile interactions, and immersive lighting to create a truly multi-dimensional event.
• Interactive Event Apps: Make your event app work for attendees: personalised agendas, interactive maps, and AI-driven networking suggestions can take engagement to the next level.
• AR and VR: Augmented and virtual reality can create deeper engagement—whether it’s through virtual product demos, immersive storytelling, or interactive workshops.
  

Tech isn’t going anywhere…

But the way we use it is evolving. Striking the right balance is key to ensuring that events feel engaging, immersive, and, most importantly, human. Want to dive deeper into how different generations expect events to evolve? Join our upcoming Webinar on the 22nd April, Unlocking Experiences: What different Generations Expect from Events.