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Employee Engagement

A man and woman present on stage at a marketing event, highlighting the importance of events in marketing. The screen behind them reads, “Why Events Are Marketing’s Main Character,” while bright, colourful signs and abstract designs decorate the area.

Beyond the Buzz: Why Events Are Still Marketing’s Main Character

Written by: Steph

Event poster with yellow zigzag background. Top text: First Event is going to MadFest London. Photos and names: Alex Melia, Head of Marketing; Jake Burnham, Sales Director. Event: 7–9 July 2026, Truman Brewery Estate, London.

Join First Event At MAD//Fest 2026: Why Events Are Still Marketing’s Main Character

Written by: Steph

Several men socialise and smile at a lively beachside venue with a “Tamara Beach” sign overhead. The scene, reminiscent of an industry conference after-party, features colourful decorations, people relaxing, and the sea in the background.

Events in the AI Era

Written by: Chloe

A large crowd sits at round tables in a ballroom with chandeliers, listening to a speaker at a lectern on a stage with starry lights. The room is lit with red and blue ambient lighting.

How to Build Pre-Event Hype That Drives Higher-Quality Attendees

Written by: Alex Kitchener-Perris

A large audience sits in a darkened venue, facing a stage with multiple screens showing a smiling person speaking virtually. Green lighting and event marketing visuals illuminate the crowd, while beams shimmer on the wooden ceiling above.

Why Are Events the Highest-ROI Marketing Channel Marketers Are Undervaluing?

Written by: Steph

Three people collect litter along the edge of a wooded area, using litter pickers and holding large purple bags. Trees and bushes surround them, and they stand on a path next to the greenery.

Building Better Events: We’re Now Carbon Literacy Bronze Accredited

Written by: Jonny

A formal gala dinner with well-dressed guests seated at round tables decorated with tall floral centrepieces and lit candles in an elegant, high-ceilinged room with blue lighting highlights why events are essential after a company restructure or major business change.

Why Are Events Essential After a Company Restructure or Major Business Change?

Written by: Louise

Top Event Predictions for 2027

Written by: Alex Stonall

Learn how to report on event success using metrics that matter to leadership, from pipeline influence and ROI, to conversion uplift and business growth.

How to Report on Event Success (So Leadership Takes It Seriously)

Written by: Dan

Five people sit on a stage having a panel discussion at the Cardano Summit. They face the audience, with prominent cardano summit logos displayed on the backdrop and screens behind them.

Why the Best Brands Treat Events as a Long-Term Strategy

Written by: Chloe

How to Design Meaningful Events in the New Experience Economy – Your Questions Answered

Written by: Stacey

Maximising ROI at Exhibitions: Smart Strategies for 2026, 2027 and Beyond

Written by: Jake

We’re Marking Earth Day by Turning Sustainability Into Action

Written by: Richard

The Power of Shared Experiences in Driving Performance

Written by: Rosie

Why Events Are Marketing’s Most Underused Data Source

Written by: Alex Kitchener-Perris

How To Transform Your Exhibition Stand from Static to Standout

Written by: Claire

Why Is Europe the Go-To Destination for Corporate Events Right Now?

Written by: Richard

The Event Marketer’s Playbook: From Pre-Event Campaigns to Post-Event Impact

Written by: Josie

Going Digital: How Paperless Conferences Improve Delegate Experience

Written by: Josie

Creativity Is the Experience: Stop Designing Events, Start Designing Connection

Written by: Steph

Experiential Events Explained: How Brands Can Create Meaningful Audience Connections

Written by: Hannah Collins

We’re Taking Action on Chronic Conditions in the Workplace

Written by: Catherine

Wellbeing by Design: How to Integrate Wellness into Every Event Experience

Written by: Lucy

More Sustainable Incentive Event Options That Have A Positive Impact On Your People And The Planet

Written by: Josie

Why Delegates Expect More From Corporate Events In 2026, And How To Deliver It

Written by: Alex Stonall

Communal Wellness: The Social Shift Transforming Events in 2026

Written by: Steph

Event Crisis Management in an Unpredictable Market: Why Strategic Event Partnerships Are Key Right Now

Written by: Alex Melia

Immersive Brand Experiences: Designing Events That Move People Emotionally

Written by: Sharon

Multi‑Sensory Events: How to Engage Every Sense for Maximum Impact

Written by: Josie

The Tech Trends Shaping Events in 2026 and Beyond

Written by: Pete

Event Storytelling: How to Use Mystery and Discovery to Engage Attendees

Written by: Stacey

Exclusive Experiences: Why Intimacy and Belonging Are the New Luxury

Written by: Chloe

Why Should Events Be the Heart of Your 2026 Marketing Strategy?

Written by: Josie

First Event 2025 Wrapped: A Year of Momentum in Corporate Events

Written by: Josie

Event Design for Growth: Inspiring Curiosity, Collaboration and Connection

Written by: Stacey

Purposeful Events: How Personal Development Is Redefining the Experience Economy

Written by: Louise

Restorative Experiences: Why Connection and Purpose Are the Future of Events

Written by: Alex Stonall

Digital Detox Events: How to Help Attendees Reconnect in Real Life

Written by: Lucy

From Insight to Action: Your 6-Point Belonging Event Checklist

Written by: Steph

Beyond the Away Day: How to Build Culture All Year Round

Written by: Catherine

Top Incentive Event Trends for 2026 and Beyond

Written by: Holly

Belonging in Events: Why Connection Drives ROI

Written by: Chloe

Third Space Events: Why They Feel More Like Real Life

Written by: Steph

Work Without Meaning? Why Employees Are Disengaging and How Events Can Help

Written by: Chloe

Experience-Led Marketing: Creating Joyful Brand Connections That Last

Written by: Steph

Incentive Events for Remote Teams: Making Distance Disappear

Written by: Tom

How to Build Belonging in Hybrid Teams (Without Forcing People Back to the Office)

Written by: Tom

Tackling Loneliness Through Events: Your Top Questions Answered

Written by: Steph

The Importance of Staying Organised When Planning an Event

Written by: Steph

Loneliness is a Public Health Issue — But What About the Workplace?

Written by: Catherine

Why Incentive Events Are More Than a Perk, They’re a Business Strategy

Written by: Jake

Tackling Loneliness at Work: 5 Event Strategies You Need to Know

Written by: Jake

Who Is First Event? Our Story, Values and Expertise Behind Every Event Experience

Written by: Jake

What is AV and How is it Used in the Corporate Events Industry?

Written by: Max

The Rise of Human-Centric Events, Where Mental and Physical Health Take Centre Stage

Written by: Lucy

Why Events Are Essential for Fast-Growing Companies: Boost Culture, Engagement and Brand Impact

Written by: Tom

How to Replace Hustle Culture With Mindful Experiences

Written by: Jake

Why Events Need to Drive Momentum — Not Just Moments

Written by: Steph

Why Going It Alone Doesn’t Cut It: The Case for a Full-Service Event Partner

Written by: Louise

The Conference is Dead – Enter the Era of Intentional Gathering

Written by: Chloe

Building Communities, Not Just Events

Written by: Dawn

Summer Corporate Event Ideas to Energise Your Team

Written by: Dawn

Why Events Are the Cure for Loneliness – And How Brands Can Build Community

Written by: Alex Melia

Marketing Your Corporate Event for Maximum Impact

Written by: Alex Kitchener-Perris

The Marketing Illusion: Why digital alone won’t cut it anymore

Written by: Alex Kitchener-Perris

How to Align Your Event Strategy with Attendee Values and Drive Meaningful Impact

Written by: Lucy

Why Attendees Demand Events That Align With Their Values

Written by: Catherine

How to Use Tech to Enhance Human Connection at Events

Written by: Luke

Hosting Eco-Conscious Corporate Events That Deliver Results

Written by: Jonny

Why Your Next Corporate Events Should Focus on Wellbeing

Written by: Steph

What Gen Z Can Teach Us About the Power of Tangible Experiences

Written by: Steph

Why Upskilling Needs to Be the New Networking at Events

Written by: Alex Stonall

How Technology is Redefining Corporate Events

Written by: Pete

Upskilling at Scale: How Events Support Lifelong Learning for Modern Workforces

Written by: Chloe

How Bespoke Corporate Events Boost Staff Engagement

Written by: Richard

Why Are People Hungrier For Events Than Ever?

Written by: Kerry

The rise of generational lenses: creating events that resonate across ages

Written by: Chloe

Reflecting on Success: Unwrapping First Event’s 2024’s Highlights

Written by: Josie

New Year, New Trends: Navigating the Landscape of 2025

Written by: Holly

From concept to conclusion: crafting your approach to strategic event planning

Written by: Steph

Revolutionising brand experiences: the impact of cutting-edge event tech

Written by: Max

The Power of First Event’s Services

Written by: Jake

Maximising Impact: Key Data to Capture for Event Optimisation

Written by: Dan

From Launches to Legacies: How Events Contribute to Long-Term Brand Building

Written by: Steph

5 Ways Hosting a Conference Can Accelerate Your Business Growth

Written by: Dan

How Can Creative and Tech-Led Events Boost Marketing Strategies?

Written by: Alex Melia

Beyond Rewards: Rethinking Incentive Events for 2026

Written by: Rosie

Immersive Storytelling: Engaging Audiences in New Ways

Written by: Stacey

A Week in My Life: Jonny King, Senior Project Manager

Written by: Jonny

The Power of Personalisation

Written by: Josie

Enhancing Event Experiences with AI: Efficiency and Engagement

Written by: Max

Everything You Need to Know About Hybrid Events in 2025

Written by: Luke

How to Make the Most Out of Your Post-Event Feedback

Written by: Alex Melia

Unlocking Meaningful Connections: Building Lasting Brand Loyalty Through Creative Events

Written by: Steph

The Untapped Power of Events in a Shifting Business Landscape

Written by: Jake

The Future of Inclusive Event Experiences

Written by: Max

First Event Enhances Client Offering With Key Hires

Written by: Josie

Tech Trends in Events: How to Deliver Community, Content, and Connectivity

Written by: Pete

Why becoming an employee-owned business was the “best thing” for us

Written by: Richard

How to Ensure Your Events Align with Sustainability Goals

Written by: Max

Beyond the Agenda: From Networking to Community Building

Written by: Rosie

First Event Services Explained: Strategy, Creative & Event Production

Written by: Dan

Enhancing Event Experiences with AI-Driven Insights

Written by: Max

Strategic Sponsorship: Maximising Impact at Events

Written by: Claire

From Attendees to Advocates: Strategies for Sustaining Brand Loyalty through Events

Written by: Chloe

Ignite Imagination: The Key to Event Brilliance Lies in Creativity

Written by: Dan

Why Do Leading Brands Choose First Event as Their Long-Term Event Partner?

Written by: Richard

Incentive Events Unleashed: Benefits for B2B and Employee Engagement

Written by: Holly

How Do You Master Audience Engagement for Live, Hybrid and Virtual Events?

Written by: Luke

Max Collishaw asks whether AI can preserve creative talent, rather than threaten it

Written by: Josie

What Clients Should Expect From An Event Agency

Written by: Dawn

What Is An Event App And Why Does Your Corporate Event Need One?

Written by: Max

How Can AI-Powered Events Transform Your Event Strategy?

Written by: Max

Top Event Trends Every Event Planner Needs to Know

Written by: Kerry

First Event 2023: Wrapped!

Written by: Josie

Introducing our Head of Sales: Louise Gee

Written by: Josie

Registration to reflection: Transforming event lifecycles & elevating attendee experiences with event apps

Written by: Max

Event Trends That Will Never Die

Written by: Josie

The 2026 Guide to Virtual Events

Written by: Max

From Strategy to Showtime: How First Event Delivers Seamless Events Across the Globe

Written by: Rosie

Event Marketing Tips: 13 Proven Strategies from a Leading Event Agency

Written by: Alex Melia

How Can AI Elevate Your Events?

Written by: Max

5 Event Trend Predictions For The Next 5 Years!

Written by: Dawn

Is it closing time for alcohol centred events?

Written by: Josie

Top 10 Incentive Travel Destinations That Motivate, Inspire and Deliver Results

Written by: Hannah Whitehouse- Anders

How Do You Keep Delegates Engaged During A Virtual Event?

Written by: Max

11 Best Practices for Organising Sustainable Events

Written by: Jonny

Find out which 5 Audio Visual trends are leading the way in 2023!

Written by: Pete

The Powerful Benefits of Experiential Marketing

Written by: Steph

Why email marketing is the must have tool for event registration success

Written by: Josie

Top 5 UK Conference Destinations for 2023 and 2024

Written by: Louise

9 Reasons Why Event Websites Are Important

Written by: Josie

7 Mental Health Event Ideas That Inspire Action

Written by: Catherine

Paperless Conferences: Everything You Need To Know

Written by: Josie

6 Event Planner Marketing Strategies Used by Top Event Agencies

Written by: Alex Melia

23 Sustainable Event Ideas for Corporate Events That Make an Impact

Written by: Jonny

Event Branding Guide: What it means, why it matters, and our top tips!

Written by: Sharon

How we spread the love this February

Written by: Josie

13 Virtual Event Best Practices to Drive Attendance and Engagement

Written by: Luke

9 must-know marketing secrets for successful events

Written by: Steph

Attendee Engagement Strategies To Drive Event Success

Written by: Josie

8 Reasons Your Corporate Event Needs Its Own Native App

Written by: Alex Kitchener-Perris

2022 wrapped!

Written by: Josie

Experiential marketing: 5 of the top trends for this year!

Written by: Steph

How Do You Evaluate Your Event Strategy for Better Brand Experiences?

Written by: Steph

Don’t scare your people away! The Tricks & Treats of Event Personalisation

Written by: Dawn

Why Host a Corporate Event? Benefits, Strategy & Event Planning Insights

Written by: Jake

How To Choose The Right London Event Venue For Your Corporate Event?

Written by: Louise

Top 10 Sustainable Venues in the UK

Written by: Hannah Whitehouse- Anders

What Does the Future of Event Experiences Look Like?

Written by: Kerry

How Do You Make Corporate Events More Sustainable?

Written by: Jonny

Virtual offering fuels growth at events business

Written by: Richard

7 Ways Event Marketing Can Boost Audience Engagement

Written by: Alex Kitchener-Perris

First Event expands with fourteen new hires

Written by: Josie

How a culture can save a workplace

Written by: Catherine

How to Choose the Right Event Agency Partner

Written by: Angie

Where to Host Your Next Corporate Event: UK’s Top Conference Venues

Written by: Hannah Whitehouse- Anders

Are Virtual Events a Sustainable Solution?

Written by: Max

How Do Incentive Events Promote Wellbeing & Mental Health?

Written by: Lucy

What Are the 10 Benefits of Incentive Travel Schemes?

Written by: Dawn

How Do You Maximise ROI from Virtual Events?

Written by: Alex Melia

How Can Internal Events Boost Employee Engagement With The 5Cs?

Written by: Catherine

7 Reasons Why Virtual Events Are Here To Stay

Written by: Max

10 Reasons Why Hybrid Events Are The Future

Written by: Luke

Why Go Vegan At Your Next Event?

Written by: Alex Melia

Our 2021 highlights!

Written by: Richard

Top tips for winning at virtual and hybrid events

Written by: Max

The First Event Difference: Why Employee Ownership Creates Better Experiences for Clients

Written by: Kerry

How To Plan A Sustainable Event

Written by: Jonny

Our top tips to attract more attendees to your next event!

Written by: Alex Kitchener-Perris

Why Is Analysing Attendee Data Essential for Event Success?

Written by: Josie

Why Integrating Events Into Your Employee Engagement Strategy Matters

Written by: Catherine

What Is Event Marketing and Why Is It Important?

Written by: Josie

Do Virtual Events Deliver ROI?

Written by: Max

15 Virtual Team Building Activities To Engage Your Remote Employees

Written by: Max

What Makes a Winning Hybrid Event Strategy That Feels Like a Hollywood Blockbuster?

Written by: Dawn

Top 6 UK Conference Destinations

Written by: Hannah Whitehouse- Anders

How Can Events Support Mental Health and Wellbeing in the Workplace?

Written by: Lucy

Creating a successful PR & marketing plan for your event

Written by: Alex Melia

How Can a Virtual Event App Enhance Your Event Results?

Written by: Max

Looking for More Reach and Better Engagement? Consider Studio, Hybrid and Virtual Events

Written by: Pete

What Are the Different Types of Virtual Events?

Written by: Max

How personalisation can show you love your employees!

Written by: Louise

Top 5 Employee Engagement Events to Boost Motivation

Written by: Catherine

Not Using a Corporate Event Agency? Here Are The Errors To Avoid When Event Planning

Written by: Kerry

How Can Corporate Events Drive Employee Engagement?

Written by: Louise

The Rise Of The ‘Unconference’

Written by: Chloe

7 Inspiring Corporate Event Ideas That Actually Deliver Results

Written by: Dawn

How Can Incentive Travel Increase Employee Happiness?

Written by: Alex Stonall

How To Organise A Kick-Ass Work Christmas Party

Written by: Josie

Update: How can incentive travel help businesses reach sales targets?

Written by: Alex Melia

How Can HR Teams Support Mental Health and Wellbeing in the Workplace?

Written by: Catherine

The Importance Of Event Marketing

Written by: Alex Melia

Measuring Conference ROI: Are Conferences Really Worth It?

Written by: Dan

How to justify the cost of attending trade shows

Written by: Claire

Why Should You Use an Event App for Your Corporate Event?

Written by: Josie

Happy Yorkshire Day from First Event!

Written by: Josie

12 Event Technologies To Boost Your Event ROI

Written by: Pete

How To Create Engaging Conference Content For Your Audience

Written by: Stacey

How To Find The Perfect Corporate Event Venue For Success

Written by: Hannah Whitehouse- Anders

The Best Incentive Activities to Maximise the Memorability of Your Incentive Events

Written by: Dawn

How Can Incentives Improve Employee Engagement in the Workplace?

Written by: Holly

The Essential Conference Planning Checklist

Written by: Kerry

Top 10 Incentive Travel Destinations for Corporate Events

Written by: Hannah Whitehouse- Anders

Why Corporate Incentive Travel Should Be Part of Your Business Strategy

Written by: Rosie

Cash Rewards vs Experience: Why Incentive Travel Wins

Written by: Rosie

How Can Events Help Consumer Goods Companies Achieve Their Targets?

Written by: Richard

Why Is Transparency Essential As A Corporate Event Agency?

Written by: Louise