Cape Town conference & incentive

No. of delegates: 150

Location: Cape Town, Africa

Industry: Pharmaceutical

Event type: Conference and incentive

Event objectives:

Our client, a large pharmaceutical company, hold a bi-annual overseas combined conference and incentive event for 150 of their exclusive members. The event is required to include a topical conference itinerary and ample networking opportunities in a luxurious overseas location. Recent years have seen the event take place in Vietnam and Buenos Aires, meaning we were challenged with finding an equally impressive destination to cater to a well-travelled delegate group.


Event overview:

Having worked with the client on numerous occasions and successfully delivering similar events previously, we were aware of what we had to do to ensure that this event surpassed its predecessors, which consequently lead us to the lavish and exotic destination of Cape Town.

Our experience working in this particular location meant that we had readily-established and extensive connections, which included a preferred DMC and a local AV production company. The versatility of the location allowed us to create an incredible conference, accompanied by a series of exciting excursions; providing delegates with unique, one-of-a-kind experiences that were only available in this particular destination.

The iconic Belmond Mount Nelson Hotel played host to delegates for the entirety of their stay, providing a perfect relaxing respite after a day of exploring the capital of the Western Cape. Alongside a spectacular welcome dinner spent at a Bedouin-themed evening, delegates took a day trip to Boschendal Winelands (complete with a surprise visit from supervised cheetahs), and enjoyed the eagerly awaited animal-themed gala dinner at the stunning Cape Town City Hall.

After delivering yet another successful trip for our client, we received fantastic feedback, with many delegates deciding to extend their trip and the client signing up to their 2019 event, which will be hosted in Peru.