Product Experiential Marketing Event

Location: Denver, Colorado, USA

Event type: Exhibition & experiential marketing event

Industry: Blockchain / Cryptocurrency technology

Event objectives:

As a leading global blockchain event, Input Output knew that the Rare Bloom exhibition in Denver, Colorado would be the perfect opportunity to launch the BETA testing of their latest Web3 product, Lace. With such a monumental new product to share amongst the Cardano community, we knew that this event presented a unique opportunity to create that all important first-impression of this new product within an already engaged audience.

Throughout the event, our client was keen to boost awareness around the brand, educate their community about their new Web3 product. In addition, they gave the community a chance to demo the Lace Wallet, and sign up to the exclusive BETA testing programme.




Event overview:

We carefully curated with Input Output to visualise the brand and identity of Lace through a bespoke Exhibition design and build. The Lace booth stood out to guests, and only added further excitement for the product’s release.

Across the event, our team networked with attendees, handing out beautifully branded merchandise, raising awareness of the Lace vision, and encouraging sign ups to participate in BETA testing. Attendees could interact with demo laptops, meet the Lace team and listen to talks from the creators to learn more about this exciting new Web3 product!


The interactive nature of this experiential event, combined with the opportunities for community members to get involved with the product itself meant that Lace was the topic of conversation throughout the Rare Bloom event. By creating a stand-out booth design, attendees were captivated by the booth and its offering, which led to an increased number of sign-ups for the BETA testing programme. 

The client also shared incredible feedback with us following the event:

“We’ve worked with First Event on a number of events over the past few years, including launching our Lace Web3 wallet platform in Denver. From the beginning, they understood our vision and brought it to life with an immersive booth experience. Their expertise and attention to detail exceeded our expectations. Their planning and coordination resulted in a stress-free showcase which gave us significant brand visibility and drove very positive feedback from attendees. The First Event team are always a pleasure to work with for their flexibility, expertise and commitment to excellence.”