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Virtual Christmas Celebration

Virtual

Event: Online Christmas Party
Industry: Automotive
Attendees: 227

Event objectives:

An automotive company approached us to create a fun and engaging virtual Christmas party across two afternoons. Our client’s main objectives were to bring the team together, celebrate success, and create genuine moments just like you would at an in-person Christmas party.

 

Event overview:

The virtual Christmas party ran over two afternoons in late December 2021 with a focus on engagement and togetherness, therefore First Event created a bespoke winter wonderland website for our client.

The winter wonderland hosted a range of activities such as branded PacMan, photobooth, mosaic wall, social garden, and the main stages including the foodology fair, self-care sanctuary, and the learning lounge. Christmas music was auto-set to play to enhance the delegate’s experience and create a festive atmosphere.

In the run-up to the event, an email campaign was created with the bespoke winter wonderland design. The email campaign enabled consistent communication to keep delegates informed and to build excitement ahead of the event activities. 

Across the two afternoons, a variety of activities were used to help achieve our client’s objectives. These included educational talks and a range of interactive activities such as cocktail masterclass, festive bake-along, mind reading, and DJ Ronnie Herel!

The event ran across three concurrent live streams to guarantee a slock event whilst a technical chatbot was created where delegates could ask the First Event team for any support required.

Results:

Our client was delighted with the success of their virtual Christmas celebration. We are now working with the client for an in-person event in early Summer 2022. 

Our top tips:

To achieve the most out of your virtual events, our event experts have pulled together their top three tips to help you achieve event success just like this one did!

  • Agenda timings– don’t put popular activities after work or around school pick-up times as this will help maximise your attendees without any distractions.
  • Consistent communication– in the run-up to the event ensures that you are keeping your delegates informed whilst building excitement in the run-up to the event.
  • Think outside the box– when it comes to design, think about making the design and brand bespoke to your event. This will entice your delegates to explore your virtual event and create cohesion across all elements.