South of France Sales Incentive

No. of delegates: 1,400

Location: Cannes

Event type: Incentive

Industry: Construction

Overview

Since 2011, we’ve partnered with this construction giant to deliver unforgettable incentive experiences. But in 2024, they weren’t just looking for luxury—they wanted to scale the experience and supercharge their sales.

What began as an exclusive VIP trip for 200 top performers evolved into a national incentive programme that motivated 1,400 delegates across the UK — turning a reward into a powerful driver of performance and sales.

The Challenge

How do you give 1,400 people a once-in-a-lifetime experience, while maintaining the VIP magic of an event traditionally reserved for just 200?

We needed to raise the bar. After over a decade of delivering high-end incentive experiences for this client, expectations were sky high. This time, we had to think bigger, better, and bolder.

The challenge? Create a showstopping trip and an incentive programme powerful enough to drive sales for over a year. It had to be irresistible, motivating customers to outperform themselves to qualify, and unforgettable enough to keep them coming back for more.

The Solution

With luxury and exclusivity at the heart of the brief, Cannes quickly emerged as the ultimate destination. The newly refurbished Carlton Hotel offered the perfect backdrop of glamour, prestige, and escapism. But the journey started long before delegates set foot on the French Riviera.

We launched the campaign 14 months out, with a bespoke email strategy designed to motivate, excite and maintain momentum. Every message was tailored to keep sales targets top of mind and the dream of Cannes alive, turning ambition into action.

Behind the scenes, our team brought their expertise together to ensure a seamless experience, from a custom-built event app to intelligent travel logistics for 1,400 people. Why? To make it even more personal. The app had tailored profiles, custom messages, and everything attendees needed to make the whole event truly unforgettable.

The trip itself was delivered in two waves—first, 900 guests; then, an exclusive 500 top performers for the Golden Palm experience. Splitting the group this way not only made the Golden Palm trip the pinnacle of exclusivity but also gave branch directors more quality time with their customers, fostering stronger connections through shared experiences in Cannes. From private catamaran cruises to Michelin-star meals in Mougins, every moment was curated for ultimate impact. And the gala dinners? Next-level.

Trip One: Beach-club glamour on the Carlton pier, with Riviera-chic entertainers, roaming musicians, and sunset views.
Golden Palm: A regal affair at Château de la Napoule, with Marie Antoinette hostesses, Bridgerton theming, trumpeters, and a candlelit courtyard fit for royalty.

The Results

This wasn’t just an event—it was a performance driver. And it worked.

44.6% increase in sales vs. target
779.3% increase in sales vs. original baseline
87% average open rate across a 14-month email campaign

By turning luxury into a goal and making qualification a badge of honour, we helped our client supercharge sales, deepen customer relationships, and create serious brand loyalty.