Bespoke Exhibition Stand at ERA Congress
Event Snapshot
6,000+
Attendees per day
2.5
Day congress
6
Week lead time
The Challenge
As healthcare technology continues to evolve, standing out in a crowded exhibition hall requires more than a well-designed stand. It takes an experience that captures attention, sparks conversation and leaves a lasting impression. Diaverum, a global leader in kidney care, wanted to return to exhibiting at the ERA Congress in Glasgow after several years away. Their goal was to showcase their expertise, raise awareness of their new platform, and position themselves as pioneers in healthcare technology and AI innovation. Alongside introducing the world’s first AI kidney health assistant, the team wanted to attract visitors to the stand, encourage meaningful engagement, capture valuable audience data and generate sign-ups for the platform.
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The Solution
We designed and delivered a bespoke exhibition stand that brought Diaverum’s brand, values and mission to life at the Scottish Event Campus (SEC). At the heart of the stand was the Body, Mind & Soul Bar, offering freshly brewed coffee and healthy infused water, reflecting Diaverum’s commitment to holistic wellbeing. The stand combined striking design with thoughtful functionality, ensuring every element worked to support engagement and brand awareness. To drive interaction and capture valuable audience insight, we developed an interactive quiz hosted on a touchscreen totem. Visitors were incentivised to take part, creating a natural opportunity to collect data while educating attendees about kidney health and Diaverum’s innovative services. The client also hosted live panel sessions from the expo stand, with attendees listening through wireless headphones. These sessions drew crowds, increased dwell time and reinforced Diaverum’s position as a thought leader within the healthcare sector.
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How we delivered the exhibition stand experience
Behind the scenes, this was a highly detailed exhibition project designed to maximise visibility, engagement and return on investment.
Our full exhibition design and delivery included:
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Technical production and onsite support
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Delegate engagement strategy and data capture
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Supplier and budget management
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Strategic consultancy and content support
Client Testimonial
“I genuinely felt that your team became an extension of ours throughout the project. I am very pleased with the final result. Together we paid attention to every detail, and it truly showed. We have received a great deal of positive feedback during and after the congress, not only about the stand itself but also about how strongly the Diaverum brand stood out among the exhibitors.”
Joanna Borczak
Global Marketing Director
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Event Results
92
people took the quiz
40%
scored a higher average score
100%
bespoke exhibition stand design
Meet the team behind the event
Paighton
Project Lead: Led the project from concept through to on-site delivery.
Hannah
Exhibition Expert & On-site Support: Ensured smooth delivery and exhibitor success.
Stacey
Creative Lead: Brought the stand concept, branding and visitor experience to life.
Max
Technical Lead: Managed all technical production, screen content and digital experiences.
Lucy
Client Management:
Guided the client journey and ensured every objective was achieved.
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Want to see how we help brands stand out on the exhibition floor? Explore our exhibition stand services or check out more of our previous work.
Get in touch
Looking to create an exhibition stand that drives engagement, generates leads and positions your brand as an industry leader? Talk to our award-winning event agency today.
Leeds
+44 01943 877444
Ghyll Beck House, Gill Lane,
Yeadon, Leeds, LS19 7SE
London
+44 02039 098579
86 – 90 Paul Street, London,
EC2A 4NE