The Future of Inclusive Event Experiences
When done correctly, inclusive events allow people to bring new insights, perspectives and experiences to shared event spaces. But to…
The importance of analysing your attendee data in 2022 
With events being not only expensive, but also time-consuming both for planners and attendees, it is essential to analyse your…
The importance of event marketing
When devising your marketing strategy, you’ll undoubtedly have heard of event marketing and the impact it can have on your business. There’s…
The Marketing Illusion: Why digital alone won’t cut it anymore
The latest IPA Bellwether Report confirms what leading marketers already know: events aren’t just back, they’re dominating. In Q4 2024,…
The Power of Personalisation
Personalisation is playing an increasingly critical role in how brands enhance their corporate events. And with good reason. As an…
The Powerful Benefits of Experiential Marketing
No matter how long ago it might have been, your best and your worst first dates have been seared into…
The rise of generational lenses: creating events that resonate across ages
Using wide-scale campaigns and activities to appeal to specific individuals en mass is at the heart of targeted and event…
The rise of the ‘unconference’
Why a new way of conferencing could work wonders for your business… Conferences, as understood by the majority of businesses…
The types of virtual events explained
Face-to-face corporate events are widely used to bring people together and help organisers deliver clear communications that drive business goals.…
The Untapped Power of Events in a Shifting Business Landscape
The business landscape is in a constant state of fluctuation, presenting both opportunities and challenges for growing businesses. In today’s…
