Unlocking Success: The Role of Event Technology in 2024, 2025 & Beyond

It’s that time again… the new year is right around the corner and planning for your 2024 events has to happen soon! 

We couldn’t be more excited that the upcoming Year of the Dragon is set to be a great one in the event-hosting and planning industry, particularly with the advances in event technology; it’s going to be a huge year! Here, we’ll delve deeper into the event technology tools of the future and guide you through how events will be run all around the world.

Incorporating technology into your events has never been easier; whether it’s virtual, or in person. The array of tools available at your fingertips have the potential to enhance your guest experience, show them something they may have never seen before and leave them with memories to last a lifetime!

Take a look at some of our favourite event technology trends, that we’re sure you’ll be seeing throughout 2024 and beyond…

Technology & Tools for Event Management

We’re convinced that digital registration and ticketing is the only way in 2024.  It’s time to avoid physical tickets and move this element of your events online. Digital ticketing tools are a much more environmentally friendly alternative and avoid the use of paper, which is particularly important when striving for sustainability in your events.  Not only this, digital registration and access provide a much slicker and simpler guest experience, before and upon arrival at an event, allowing you to set the tone of the event and start as you mean to go on!

Technology & Tools for Event Content and Engagement

As many of our readers will know, the content that is generated before, during and after an event is key to creating and retaining engagement, which is fundamental to event success! Luckily, we have lots of experience in this area and we hope our expertise can help you produce valuable interactions with your audience; if we do say so ourselves, we’re pros at this! We’ve helped clients across the globe to revolutionise their engagement with their audience, in order to create a buzzing event environment.

In terms of event content, we totally recommend building an online event agenda that guests can engage with before the event, but can also revert back to during the course of the event.  This can be shared on the event or business website, as well as across the social media channels. We also love a live chat website or app, providing guests with on demand help, at any point they may need it during an event. In fact, we don’t see this tool used often enough!

Technology & Tools for Event Marketing

But what is an event without guests?! Make the most out of technologies that can help you reach your desired audience; these make event marketing so much more relevant and so much more effective. Combine these with the ‘traditional’ channels, such as social media and email marketing, and you’ve got a recipe for success! We’re particularly a fan of offering discount codes to generate early ticket sales, thus rewarding guests for securing their access in advance.  Adding a countdown or deadline to these sales helps to create a sense of urgency, anticipation and pulls on our human fear of missing out!

Ready to begin 2024 on a powerful note? Reach out to us now to find out more information about our corporate events and to leverage our FREE venue-finding service. Whether it’s virtual or live experiences, we can craft flawlessly executed events that leave valued memories!