July 24, 2022
7 Ways Event Marketing Can Boost Audience Engagement
Are you wondering how event marketing can truly boost audience engagement for your next corporate event? While you might already know why event marketing is essential, these seven tactics, from pre-event promotion to post-event follow-ups, will supercharge audience interaction and leave a lasting impact.
What Event Marketing Tactics Should I Use Before an Event?
How Can Press Releases Boost Audience Engagement?
Press releases aren’t just announcements, they’re a powerful tool for event marketing. By sharing your event details, venue, and speaker line-up, you can generate publicity, reach a wider audience, and encourage attendance. For event planners and event agencies, press releases are a cost-effective way to create buzz and kickstart audience engagement.
Can Email Campaigns Increase Event Attendance?
Email campaigns let you reach your existing audience, from customers to employees for internal events. Event email marketing can boost engagement by providing timely, relevant content, exclusive offers, and incentives for sign-ups. By segmenting your audience and tailoring content, your corporate event can attract the right participants while keeping them excited about attending.
Why Should I Use Blogs and Banners for Event Marketing?
Publishing blogs, webpages, and banners optimised for search engines can amplify audience engagement. Event marketing content on your website communicates key details like dates, speakers, and registration links. Long-tail keywords like “corporate event planning tips” or “event agency services for engagement” improve visibility and provide digital touchpoints that encourage audience interaction.
Tip: Align all pre-event marketing with a calendar to ensure consistency, especially if multiple teams are involved in your event management strategy.
How Can I Keep the Audience Engaged During My Event?
How Can Social Media and User-Generated Content Help?
Encourage attendees to post photos or videos and share them on your channels. User-generated content showcases authentic moments your photographers might miss, while highlighting audience participation. This not only strengthens engagement but also provides real-time content for social media amplification.
Should I Use Live Broadcasting During My Event?
Live-coverage, posting speaker quotes, or streaming highlights can engage attendees in real time. Social media during events allows both in-person and remote audiences to feel part of the experience, enhancing overall engagement and promoting your corporate event far beyond the physical venue.
Pro Tip: Ensure a social media plan is integrated into your event strategy to capture and share content seamlessly.
How Can Event Marketing Sustain Engagement After the Event?
Why Is Continued Social Media Activity Important?
Audience engagement doesn’t stop when the event ends. Responding to comments, thanking attendees, and posting recap videos or photo montages keeps the conversation alive. For event agencies, this ensures your event strategy continues to deliver ROI long after the event concludes.
How Can Creating Content Extend Event Engagement?
Post-event blogs, videos, landing pages, and testimonials allow attendees, and those who missed the event, to interact with your key takeaways. Event planners can use this content to maintain audience interest, provide additional learning, and demonstrate thought leadership in event marketing and design.
What Should I Do Next to Maximise Event Engagement?
Each of these seven tactics, pre-event, during-event, and post-event, can transform how your audience experiences your event. Whether you need a few extra hands or a full-service event agency to execute your event strategy, our team of expert event planners is ready to help.
Get in touch with our event team today to start planning an unforgettable corporate event!
Download our Guide Bringing Strategy to Event Marketing for even more insights on event success.
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