January 18, 2023
8 Reasons Your Corporate Event Needs Its Own Native App
When you picked up your phone this morning, how many apps did you check before breakfast? Research shows that 88% of screen time is spent in apps, so chances are, your attendees are doing the same.
In today’s world, there’s truly an app for everything, so why shouldn’t your corporate event have one? A native event app gives your event planners and marketing managers a powerful tool to manage attendees, communicate in real time, and create an interactive, memorable experience tailored to their needs.
What is a Native Event App?
Simply put, a native app is designed for a specific operating system, most commonly iOS or Android, which allows it to integrate seamlessly with each device’s features. Unlike hybrid apps, a native app delivers smoother performance, offline access and a richer event technology experience.
Here’s why your next corporate event or conference should have its own native event app:
1. Personalise the Event Experience
A native app allows event planners to deliver tailored content and updates to each attendee. From personalised agendas to targeted push notifications, you can make every participant feel valued while reinforcing your event branding and messaging.
2. Streamline Event Comms
Push notifications make last-minute updates or schedule changes instantaneous. Whether it’s a keynote speaker announcement or room change, native apps ensure attendees are always in the loop, reducing confusion and enhancing engagement.
3. Reinforce Seamless Event Branding
Your event app is an extension of the event itself. Whether your audience attends hybrid, in-person, or fully virtual events, a branded app ensures your messaging, visuals and event identity remain consistent across every touchpoint, helping to create a memorable attendee experience.
4. Reduce Your Event’s Carbon Footprint
Cut down on printed agendas, brochures, and flyers. A digital-native app reduces waste and makes your event more sustainable, perfect for eco-conscious corporate events and conferences looking to leave a smaller environmental footprint.
5. Deliver a High-Quality User Experience
Native apps work with phone features like cameras, calendars, and contacts, offering a seamless, intuitive experience. They load faster than mobile websites, can be accessed offline, and create a smooth event management workflow for planners and attendees alike.
6. Showcase Your Speakers and Sessions
Attendees want insider knowledge before the event. Include speaker profiles, social links, session agendas, and searchable filters within your app so participants can plan their time and connect with thought leaders in advance.
7. Drive Engagement and Interaction
Turn your event into a community. With a native app, attendees can create profiles, connect via DMs, participate in gamified networking, and join interactive polls, perfect for boosting event engagement and networking opportunities.
8. Access On-Demand Content & Insights
Host recorded sessions, keynotes, or workshops directly in the app for on-demand viewing. Plus, track engagement data to understand which sessions or speakers resonated most, enabling your events team to plan even better future events.
Ready to transform your corporate event with a bespoke app?
Our expert event agency specialises in event design, event management, and event technology solutions that elevate attendee experiences and drive engagement. Get in touch with our event team today to create a mobile event app that makes your next event unforgettable.
