How to Build Brand Loyalty Through Events and Live Experiences
Can Events Help Build Brand Loyalty? Yes, when they offer genuine value and support the relationship…
How to Measure Event Marketing Effectiveness Beyond Attendance
Why Attendance Is Only the Starting Point for Event Marketing Effectiveness Attendance figures matte…
The Experience Effect: How Brand Events Can Shape Identity
Brand experience events can do more than introduce people to a product or deliver a memorable day. W…
First Event Named Best Event Agency at the UK Agency Awards 2026
Best Event Agency A little brag? We think we’ve earned it. First Event has been named Best Event A…
Why Your Best Event Moment Probably Wasn’t the One You Planned
Memorable event experiences We spend weeks planning events down to the smallest detail. And then, mo…
Why Attention Is the New Currency of Events
Attention Is Harder To Win Attention is no longer something brands can assume they have. We are surr…
Why Your Event Shouldn’t End When the Doors Close
The lights go up. The venue starts emptying. The last attendee leaves. The production team begins th…
Beyond the Buzz: Why Events Are Still Marketing’s Main Character
Our biggest takeaways from MAD//Fest 2026 – and why live experiences are becoming marketing’…
Join First Event At MAD//Fest 2026: Why Events Are Still Marketing’s Main Character
No matter how many webinars, AI-generated posts, or online communities we create, nothing beats bein…
Why Are Events the Highest-ROI Marketing Channel Marketers Are Undervaluing?
Digital marketing is crowded. Social feeds are saturated. Inboxes are overflowing. And attention spa…