Construction Roadshow & National Awards Celebrating Excellence
Client
Overview
Our client is a leading company in the construction industry that hosts an annual Roadshow and National Awards. These events connect regional installers, showcase products, and celebrate industry excellence. With over a decade of history, they are key to strengthening relationships, educating installers, and inspiring attendees.
The Challenge
With a loyal audience and a well-established brand experience, the client needed to evolve without losing the essence of what made their events a success. The task was to balance tradition with innovation; keeping the experience consistent across multiple touchpoints while finding fresh ways to engage, inspire, and reward their community.
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Maintain the legacy and cohesion of a long-standing brand experience while creating a refreshed, engaging event.
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Deliver a consistent experience across 11 regional Roadshow locations.
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Increase attendance and drive engagement with loyalty platforms.
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Create a prestigious, memorable National Awards evening that celebrates regional winners and reinforces the client’s authority in the industry.
The Event in a Snapshot
11
Roadshow Locations
100+
Attendees at Each Location
250
Attendees at the National Awards
“Installers loved it, and those who didn’t attend and saw the pictures wished they had, and will make an effort next year. The Roadshow was great, the best I’ve seen so far.”
The Event in a Snapshot
67%
Conversion from sign-ups to attendees for Roadshows
92%
Of attendees said they would attend future event
High
engagement and positive feedback for National Awards
Our Solution
For the Roadshow, balance was everything, honouring the event’s legacy while injecting fresh energy to make it bigger, bolder, and more fun.
Each regional stop kicked off with relaxed welcome drinks, the perfect scene for reconnecting. Guests then flowed into an interactive expo, carefully mapped to each unique venue and brought to life with bold branding guiding them to every stand.
Engagement was non-negotiable. Gamified challenges turned product learning into play and expo bingo that encouraged mingling and meeting new faces. Regional mini-awards celebrated clever product use and built buzz for the National Awards, giving attendees a taste of what it takes to win big.
The National Awards took celebration to the next level. Daytime perks included a round at the world-famous Celtic Manor golf course or blissful spa time. Evening began with red carpet photos, caricature artists, close-up magic, and foosball, setting the tone for a night of connection.
Inside the main ceremony, guests stepped into a stunning branded space. A three-course feast preceded the prestigious awards hosted by Sky Sports’ Hayley McQueen; honouring dedication, innovation, and excellence. The night ended on a high with drumming DJ Lyndsay, delivering an unforgettable finale of music, rhythm, and pure celebration.
Why
It Worked
Key insights from these events include:
Audience-first design: Understanding the needs and motivations of installers and industry professionals allowed us to create experiences that felt relevant, fun, and rewarding.
Gamification drives engagement: Interactive elements like expo bingo, spin-the-wheel, and skill-based games encouraged networking and participation, enhancing learning and retention.
Consistency with flexibility: Maintaining the core brand experience while adapting floor plans and activities for each location ensured a seamless, high-quality experience for all attendees.
Tailored experiences: Offering options such as golf, spa, or interactive reception activities allowed attendees to engage in ways that suited them, creating a sense of inclusivity and enjoyment.
Strategic storytelling: Showcasing regional award winners and linking these to the National Awards built anticipation, highlighted the client’s products, and inspired attendees to strive for excellence.
Measurable impact: High conversion and satisfaction rates confirmed that our approach drove attendance, brand engagement, and long-term loyalty.
Explore More
Want to see how we create an unmissable event? Explore our conference services or get in touch with our expert event team.