August 19, 2019

Why Should You Use an Event App for Your Corporate Event?

An event app is an essential tool for any modern event strategy. From enhancing event planning to improving attendee engagement, the right app can elevate your conference or corporate event from standard to extraordinary. In fact, 91% of event organisers report a positive ROI when they adopt a mobile event management app.

But what exactly can an app do for your event and your event marketing?

How Can an Event App Make Planning Easier for Organisers and Attendees?

An event app simplifies planning for everyone involved. Organisers can manage registrations, share a full digital agenda, and create speaker profiles, while attendees can personalise their schedules and access all event information with a swipe.

Key planning benefits include:

• Driving attendance and engagement through digital promotion.
• Collecting detailed analytics on session popularity and attendee interests.
• Promoting speakers, who can become advocates by sharing content on social media.
• Sending real-time reminders, follow-ups, and feedback requests.

By centralising event information in a single, intuitive platform, the app improves event management efficiency and makes your event more sustainable compared to traditional paper methods.

How Does an Event App Improve Attendee Networking and Engagement?

Networking is the cornerstone of a successful corporate event. Event apps enhance this by offering personalised attendee profiles, 1:1 messaging and interactive forums for professional connections.

Attendees benefit by:

• Researching and connecting with other professionals before, during, and after the event.
• Scheduling meetings and creating meaningful interactions.
• Engaging in higher-quality networking, which boosts the overall attendee experience.

For organisers, an engaged audience means better data on interactions, preferences, and content engagement, shaping future event design and event strategy.

What Data Can You Collect Through an Event App?

One of the most valuable benefits of an event management app is the wealth of data it provides. From tracking session popularity to monitoring attendee engagement and message activity, organisers gain actionable insights.

Data-driven benefits include:

• Polls, surveys, and instant feedback collection in real-time.
• Understanding attendee behavior for smarter event planning.
• Improving ROI by making informed decisions for future events.

This data not only validates your event strategy but also guides your next corporate event, making the app an investment that practically pays for itself.

How Can an Event App Increase Sponsor Visibility and ROI?

An effective event app offers sponsors dedicated spaces to engage directly with attendees. This includes interactive content, promotions, and special offers, all integrated with social media.

Benefits for sponsors include:

• Prime exposure to a highly targeted audience.
• Increased social media sharing and advocacy from attendees.
• Enhanced brand visibility and measurable ROI, with events generating up to 42% more social engagement compared to paper-based formats.

This makes your event not just memorable for attendees, but highly valuable for sponsors too.

How Can You Maximise the Value of Your Event App?

To truly leverage an event management app, view it as a holistic solution for your live event. It combines convenience, real-time engagement, networking, sponsorship opportunities, and data collection, all tailored to your event objectives.

Pro tips:

• Integrate the app into your event marketing strategy early.
• Promote the app to attendees as the go-to source for networking, scheduling, and real-time updates.
• Collect and analyse data to inform future event trends and event design decisions.

Want to learn more? Check out our ‘Complete Guide to Event Apps‘ for more tips and insights.

Want to unlock the full potential of your corporate event with a powerful event app? Talk to our creative event team today and discover how our expert event planners and designers can boost engagement, networking, and ROI for your next event.