Corporate Events, Incentives, Conference Management | First Event
Home » Building Momentum: Transforming Victory Leisure Homes’ Flagship Garden Party into an Unforgettable Brand Experience

Expanding Horizons and Deepening Connections at Gilberdyke

Chat To The Event Team

Client Overview & Snapshot

 

Client: Victory Leisure Homes (part of the Rix Group)
Industry: Premium luxury holiday homes and lodge manufacturing
Background: An East Yorkshire-based industry innovator known for craftsmanship and modern manufacturing techniques, operating under the mantra “uniquely Victory” and “stand apart”.
Attendees: Approx. 250 attendees
Venue: Victory Leisure Showground, Gilberdyke
Planning Lead Time: 6 months

Tell Us About Your Event

Three women laughing in front of a large prize wheel at an advisory board event. A man in a blazer speaks into a microphone beside a large prize wheel at an advisory board event, while a person in the foreground records him with a phone outside an Experience Centre. A trio of musicians performing with a saxophone and two acoustic guitars in front of a large prize wheel at an advisory board event. A woman with glasses and a dark waistcoat smiles at an advisory board event, standing outdoors with other people in the background.

The Hook

When Victory Leisure Homes wanted to build on the success of their inaugural Garden Party, we helped them take their flagship event to the next level. Combining innovative spatial design, street food activations, and live entertainment, we delivered an immersive showground experience that moved attendees and drove real business impact.

Explore More of Our Work

The Challenge

Victory Leisure Homes needed a high-impact flagship customer event on-site at their Gilberdyke showground to unveil their latest product range, accelerate sales, and foster genuine brand connection. Having launched the Garden Party concept together in 2025, the 2026 event needed to retain the elements guests loved while introducing bold, exciting activations that expanded expectations and kept momentum building.

Talk Through Your Event Goals
People socialise at tables in front of an advisory board event coffee trailer with a Hire Me! sign and contact information.

Our Solution & Services Delivered

We refreshed the brand and introduced dynamic activations that transformed the showground into an authentic, festival-style experience.

Design Your Event Experience

  1. Strategy & Creative Direction

    We refreshed the brand and conceptualised new engagement ideas, including live entertainment and tailored giveaways.

  2. Event Design & Experiential Branding

    Complete visual redesign and spatial layout planning, including the creation of a brand-new area in their showground to elevate the guest journey.

  3. Entertainment& Engagement

    Curated street food trucks, swag giveaways, interactive activations, and live entertainment that kept energy high throughout the day.

A branded Victory company gift set for an advisory board event, displayed on a navy tote bag with a metal water bottle, a bamboo coaster, a pen, a keyring, and a biscuit. Three musicians perform with a saxophone and guitars at an advisory board event, standing in front of a prize wheel and a mobile coffee trailer as viewed from behind a crowd of spectators. Five people smile for a photo at an advisory board event in front of an Experience Centre building with a prize wheel behind them. People mingle at an outdoor advisory board event featuring a live guitarist, a converted horsebox serving as a mobile bar, and a Victory Prestige office building.

The Creative Theme & Hero Moment

The Concept: The Refreshed Garden Party — an authentic, high-energy space where guests could relax, connect, and explore.

The Hero Moment: The grand opening of the newly designed showground area, seamlessly blending Victory’s luxury lodges with interactive street food hubs and live entertainment.

Bring Your Vision to Life
Three women shaking hands and greeting each other outside a modern building during an advisory board event.

The Impact, Results & Sustainability Steps

  • Boosted attendee numbers by 66%, growing from 150 attendees in 2025 to 250 attendees in 2026.

  •  Exceptionally high engagement and positive attendee feedback across all activations.

  • Professional event photography and videography captured on site.

  • Showcased Victory’s ongoing commitment to eco-friendly innovations (such as solar-panel integration, hybrid window glazing, and wastewater heat recovery) by incorporating sustainable materials and localised sourcing into event planning.

    Speak To Our Event Experts

“First Event brought our vision to life seamlessly, taking our flagship customer experience to a whole new level.”

Lizzie Nelson, Marketing Manager, Victory Leisure Homes

Get in Touch

Great events don’t happen by chance. They happen through thoughtful planning, creative thinking and seamless delivery.

If you’re ready to create an experience that engages your audience and achieves real business outcomes, we’d love to hear about your plans.

Leeds

+44 01943 877444

Ghyll Beck House, Gill Lane,
Yeadon, Leeds, LS19 7SE

London

+44 02039 098579
86 – 90 Paul Street, London,
EC2A 4NE

Email Us

Email: [email protected]

Tel: +44 01943 877444