Cardano Summit 2024 Dubai | First Event Case Study

Client

Overview

The Cardano Foundation is a leading force in the blockchain and cryptocurrency world, dedicated to building a thriving, global community around its innovative ecosystem. Each year, the foundation’s annual summit brings together enthusiasts, experts, and newcomers alike to explore the latest developments, share knowledge, and celebrate achievements within the Cardano network.

For the 2024 summit in Dubai, the foundation wanted more than just a traditional conference; it needed an immersive, multi-day experience that would unite its community, inspire learning, and leave a lasting impression. With attendees joining live in Dubai and virtually from around the globe, the summit demanded a seamless blend of in-person engagement and cutting-edge digital experiences. First Event was brought on board to transform this vision into a fully integrated, memorable event that strengthened relationships, showcased innovation, and reinforced the foundation’s reputation as a leader in the crypto space.

The Challenge

The scale, ambition, and hybrid nature of the event presented a complex challenge requiring precision, innovation, and flawless coordination.

Building on the success of the 2023 summit, the 2024 event needed to:

Bring together the brightest minds and leading voices in blockchain.
Create a hub for learning, knowledge sharing, and inspiration.
Welcome newcomers while fostering vibrant reunions within the community.
Leave a lasting legacy through unforgettable experiences.
Attract a new audience and grow the foundation’s reputation via strong media coverage.

Event Success

1,070

In-person Attendees

15,988

Virtual views

745

App Downloads

Our

Solution

To deliver the summit, First Event crafted a fully integrated experience spanning every department of expertise, blending technology, creativity, and strategic planning.

Uniting blockchain’s brightest minds: Our production team orchestrated 182 speakers, supporting them from prep to delivery to ensure every session inspired and engaged attendees.

Immersive learning at every turn:

Individual headsets on the Pitch Stage for personalised, immersive sessions
A 20-metre-wide curved main stage screen delivering stunning visuals
On-demand content and live-streaming extending the summit to a global audience

Fostering community and connections: A bespoke native event app offered:

Personalised agendas
Swipe-to-match networking
Seamless in-app messaging

Creating unforgettable moments: Every touchpoint was elevated, from strategy to execution. Highlights included the Gala Awards Dinner on Fort Island, Madinat Jumeirah, with breathtaking views of the Burj Al Arab; a signature experience reflecting the summit’s prestige.

Maximising reach and impact: Multi-platform PPC campaigns drove ticket sales with tailored discount codes, while real-time photography and videography amplified engagement across social channels.

Event Success

15%

Increase in Total Revenue from 2023

20%

Increase in Sponsor Revenue from 2023

11,983

Social media interactions

Why

It Worked

The success of the summit came from combining meticulous planning, innovative technology, and an understanding of the Cardano community:

Holistic attendee experience: Every interaction—from registration to gala—was designed to be seamless and memorable.
Immersive content delivery: Advanced AV tech ensured attendees remained engaged and inspired.
Community-first approach: The app and networking tools fostered meaningful connections.
Data-driven marketing: PPC campaigns and real-time content enabled agile promotion and maximised reach.

The summit successfully strengthened the Cardano Foundation’s community, attracted new audiences, and created a lasting legacy for future events