Corporate Events, Incentives, Conference Management | First Event

Connecting a Global Blockchain Community Cardano Summit 2022

Client

Overview

The Cardano Foundation is a leader in blockchain innovation, driving global adoption and education around the Cardano ecosystem. For their 2022 Summit, they had one bold ambition: unite a global digital-first community of blockchain enthusiasts, developers, and partners, and make every attendee feel like an integral part of Cardano’s journey.

This wasn’t just a conference, it was a pivotal moment to celebrate progress, shape the future of blockchain, and spark the next wave of growth. And they needed it delivered with precision, energy, and momentum. That’s where we stepped in.

A person with long hair, wearing a pink sleeve and a white wristband, takes a photo with a smartphone at the Cardano Summit 2022 community event, set against a decorated stage and lush greenery in the background. A digital sign displays a QR code with the text Don’t miss a thing! and CARDIAD SUMMIT 2022, highlighting this community event against a blue leafy background, next to a plant and a blurred Coca-Cola logo. Photo of a digital display at a community event showing CARDANO SUMMIT 2022 #BuildingOnCardano, with a nearby sign reading OWN YOUR IDENTITY. A smaller screen highlights the text Multi-domain operations. Close-up of teal and blue event lanyards hanging on a stand, with a blurred backdrop displaying Cardano Summit 2022 and EMURGO logos—capturing the atmosphere of a vibrant community event.

The

Challenge

Bringing a digital-first global community together in one unforgettable hybrid event.

The Cardano Summit needed to connect thousands of participants across multiple continents, seamlessly blending in-person experiences with global digital engagement. Every attendee, from Lausanne to Lagos, had to feel included, inspired, and part of the movement. The brief? Deliver a hybrid summit that felt local, personal, and electric.

Our Solution

Turning a bold vision into an unforgettable experience.

We knew uniting a global blockchain community required strategy, creativity, and flawless execution. So we handled everything, from concept to live delivery, ensuring every attendee, in-person or online, felt connected and inspired.

  1. Action-driven marketing and website

    We built a bespoke summit website integrated with Cardano’s CRM, making registration and data capture effortless. Multi-tiered ticketing let attendees customise their experience, while paid media, organic social, and press coverage amplified buzz worldwide.

  2. Creative that elevated the experience

    Every remote viewing party became a mini-Cardano summit. We shipped branded equipment and signage to 50+ locations, produced GIFs and animations for social sharing, and delivered a cohesive, immersive visual identity across stages and screens worldwide.

  3. A smart, seamless digital experience

    The custom summit app acted as each attendee’s hub to build agendas, get push notifications, navigate the venue, and network in-app; keeping everyone connected and in the moment.

  4. Social that sparked community

    Our onsite content team captured the summit live, creating highlight reels, trending hashtags, and shareable GIFs that kept the global community buzzing, amplifying Cardano’s message and deepening engagement.

Why

It Worked

From one location to a global movement.

  • 1,700 in-person attendees in Lausanne

  • 30,000+ virtual attendees across 51 global viewing parties

  • Enriched audience insights through database growth

  • Skyrocketing brand visibility, with industry-leading media coverage

  • One global community, united under one brand

Cardano’s first independently hosted summit didn’t just happen; it made an impact, building momentum to carry their mission forward.

A smartphone screen displays an app page for Cardano Summit 2022, highlighting a vibrant community event with a group of people on stage and event details in a green-themed design. Two people talk beside a glass railing at this community event, with a sign reading Cardano Summit 2022. Sunlight casts shadows, while Cardano Foundation and EMURGO logos are visible on the panel. A vertical banner reading Cardano Summit 2022 with the Cardano logo stands in front of a modern glass building under a blue sky, highlighting the significance of this community event. Neon-style text reads Cardano Summit 2022 against a dark background with large green tropical leaves, highlighting this vibrant community event.

Explore More

Want to see how we create an unmissable event? Explore our creative services or get in touch with our expert event team.