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Boosting Sales Through Shared Experiences

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Event Snapshot

234

Qualified attendees

2

Standout destinations

7

Years of partnership

The Challenge

In a competitive industry, setting targets to boost sales performance simply isn’t enough. Giving people something to strive for is where the momentum happens.
For installers, day-to-day work is demanding, and loyalty isn’t guaranteed. So the challenge behind the Premier Club incentive programme is: how do you turn hitting sales targets into something that feels worth going all in for, all year round?
Since 2019, Premier Club has done exactly that, rewarding performance with unforgettable shared experiences in destinations like Miami, Las Vegas and Dubai.
Tell Us About Your Event
A lively beach party at sunset, where shared experiences bring crowds together under fairy lights and colourful flags. Tents offer shade, with mountains rising in the background near the calm sea dotted with boats. Two men enjoy shared experiences as they ride a tandem bicycle along a sunny beach path lined with palm trees. Both are smiling in casual summer clothes and sunglasses, soaking in the blue sky and warm atmosphere. Three people wearing helmets and harnesses are ziplining together in a row, holding onto each other as they glide horizontally above a hilly landscape under a partly cloudy sky, enjoying thrilling shared experiences. Several people stand and sit at the outdoor beach bar Tamara Beach, enjoying shared experiences. Two men chat and smile, one holding a drink, with festive decorations and the sea in the background.

The Solution

For 2026, top-performing installers are rewarded with an extraordinary trip to Los Angeles and Mexico, built around shared moments, iconic locations and once-in-a-lifetime experiences. From the Premier Club pool party, now the most anticipated moment of the entire programme, to a spectacular farewell celebration dinner, every detail is designed to celebrate success in style.
More than a trip, the Premier Club incentive event is a sales strategy in disguise, one that continues to inspire performance year after year.
View the previous Premier Club event in Dubai

How we delivered the incentive travel programme

Behind the scenes, this was a complex international operation made to feel effortless.

Our full event management and incentive travel delivery included:

  1. Global flight and travel logistics

  2. Delegate management across two countries

  3. Trusted global supplier partnerships ensuring flawless execution

  4. Creative design and event branding

Client Testimonial

“Everyone is still talking about how incredible the trip was, with plenty of speculation about how we’ll possibly top it next time. Honestly, it’s hard to think of anything that could have made the experience better, every thoughtful touch you added was spot on. The First Event team were fantastic throughout, and it really shows what can be achieved when First Event is involved.”

Emma Fish
PA to the MD

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Event Results

8.9/10

Average attendee rating

75%

Scored the event 9 or 10 out of 10

10/10

Likelihood to recommend First Event

Meet the team behind the event

 

A woman with long brown hair and blue eyes smiles at the camera, her beige jacket and gold hoop earrings reflecting warmth. The blurred indoor background hints at shared experiences unfolding just beyond the frame.

Rosie

Project Lead: The driving force that makes it all happen.

 

A woman with long red hair and a fringe, wearing glasses and a black top, smiles at the camera against a light, blurred outdoor background at an industry conference.

Charlotte

Senior Project Oversight: To keep everything running smoothly.

A young woman with long blonde hair smiles at the camera, wearing sunglasses on her head, a black top, and a silver necklace. Behind her, a mountain and sky blur together during an industry conference break.

Beth

Delegate Comms: Gets every attendee in the right place, at the right time.

A man with short light brown hair smiles at the camera, wearing a black shirt and sunglasses on his head. The background hints at an industry conference in a blurred outdoor setting with a mountain and a light sky.

Jonny

Mexico Project Manager: Owns the Mexico delivery from start to finish.

A woman with long brown hair wearing black oval sunglasses and a white shirt smiles outdoors, enjoying shared experiences among palm trees and a streetlamp under a blue sky.

Kate

LA Project Manager:
Owns the LA delivery from start to finish.

 

Work With Us

Explore More

Want to see how we create an unmissable event? Explore our incentive event services or check out more of our previous work.

Get in touch

Want to create an incentive travel programme that motivates employees or customers to exceed targets and drive measurable business results? Talk to our award-winning event agency today.

Leeds

+44 01943 877444

Ghyll Beck House, Gill Lane,
Yeadon, Leeds, LS19 7SE

London

+44 02039 098579
86 – 90 Paul Street, London,
EC2A 4NE

Email Us

Email: [email protected]

Tel: +44 01943 877444