Energising a sales team with event content as iconic as the venue

Event type: Internal Conference

Industry: Food Delivery

Event Size: 350

Location: London

When our client set out to elevate their annual sales conference, they asked for a fresh approach that would not only inspire their sales team but also build pride and strengthen relationships. The event theme, “Winning London,” was chosen to align with the client’s business goals, ensuring that the sales team was united on the mission.

The Challenge

To create a shared experience that would spark passion, pride, and stronger relationships among the sales team.
To inspire new ways of thinking about how event content is communicated, making it more engaging and impactful.
To harness the vibrancy of London and design an event that reflected the client’s overall mission of ‘Winning London’.

The Solution

To ensure the venue was as inspiring as the event content, we chose the London Stadium, a world-renowned location that provided an extraordinary canvas for creative expression, particularly when it came to incorporating AV and technology. The opening session was broadcast through the main screens in the stadium, ensuring attendees felt immersed in the content before dispersing into smaller break-out groups throughout the day.

Taking inspiration from our client’s dynamic culture, we created the welcome video to tell a compelling story. This wasn’t just another conference video; it was a motivational narrative that encouraged attendees to understand the part they play in ‘Winning London’, setting the stage for the kind of forward-thinking discussions that were needed to drive success in London.

To encourage attendees to engage with the conference content freshly, our creative team collaborated closely to design every aspect of the event. From branding the stadium with the event logo to using digital wraps around the building, every detail was crafted to ensure the event identity and messaging were both impactful and captivating.

To close the event, we threw a London Underground-themed celebration at the heart of London’s street food epicentre. This finale allowed the team to come together and revel in their shared experience, strengthening their relationships and the value of the event.

The Results

57.7% of attendees found the event content extremely useful, with strong insights that informed future business plans. This response showed that the event provided clear value and actionable takeaways.
80.3% of attendees found the content engaging and valuable, with a strong appreciation for the diversity of speakers, which helped them better understand and connect with the brand’s broader vision.
The event fostered a renewed sense of collaboration, motivation, and pride, aligning perfectly with the “Winning London” theme and enhancing the team’s big-picture focus.

This memorable experience not only aligned with strategic objectives but also empowered the team, setting the stage for continued success.

Want to energise your sales team and create a memorable event that drives results?

Reach out to the team at First Event, and let’s explore how we can help you create an experience as iconic as your brand and as inspiring as London itself.