Uniting 350 Sales Champions to Celebrate 20 Years of Just Eat UK.
Client Overview & Snapshot
Client: Just Eat (JET) – Online food order and delivery platform in the UK
Location: Beaumont Devere, Windsor, UK
Attendees: 350 Sales team members
Planning Timeline: Contracted April 2026 for September 2026 delivery
Context: Bringing together 350 team members at Beaumont Devere, Windsor, we crafted an immersive, high-energy summit designed to deeply connect attendees to the JET story, inspire personal growth, and celebrate a monumental milestone in style.
Tell Us About Your Event
The Hook
Uniting 350 Sales Champions to Celebrate 20 Years of Just Eat UK. Two decades of revolutionising how the nation eats deserved far more than just another standard corporate conference. Bringing together 350 team members at Beaumont Devere, Windsor, we crafted an immersive, high-energy summit designed to deeply connect attendees to the JET story, inspire personal growth, and celebrate a monumental milestone in style.
The Challenge
With 20 years of UK history behind them, JET wanted to ensure that every individual across their Sales department felt genuinely connected to the brand’s mission and supported throughout their career. The challenge was to balance strategic, role-specific learning with high-impact celebration that would leave delegates feeling valued, energised, and equipped to drive JET’s next growth chapter.
Our Solution & Services Delivered
We partnered with JET to design and execute a tailored, full-service summit built around deep personalisation, role-specific tools, and memorable social connections.
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Strategy & Creative Direction
Developed and shaped the central theme, ‘Our House, Your Story’, aligning content with JET’s wider commercial objectives and cultural goals.
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AV, Technical Production & Event Tech
Delivered custom stage design and breakout AV setups. Deployed the dedicated event app for a second consecutive year, transforming the delegate journey with real-time push notifications, custom schedules, and interactive MSN-style engagement walls.
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Event Design & Experiential Branding
Created unique scenic setups and atmosphere shifts, transitioning the environment from day workshops to a nostalgic Y2K evening birthday celebration and a Day 2 Summer Fete.
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Conference Management & Operations
Managed end-to-end event execution across multi-track breakout sessions, external specialist training, and complex attendee schedules.
The Creative Theme & Hero Moment
The Theme – ‘Our House, Your Story’: Designed so that every Sales team member felt an integral part of JET’s ongoing narrative. Breakout tracks were hyper-personalised through the event app, offering targeted hard skills for operational effectiveness (including live Dragon’s Den-style AI pitching), soft skills training, and dedicated manager leadership tracks.
The Hero Moments:
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- The Morning Plenary: Host Stuart set an electric tone before founder David Buttress delivered an inspiring origin story that re-energised the room and reconnected teams to the core brand.
- Night 1 — Y2K Birthday Bash in the Chapel: An unforgettable 20th Birthday celebration featuring branded touches, an interactive MSN messaging wall, and high-energy entertainment that made the single overnight stay feel like a major national landmark.
- Day 2 — Summer Fete Experience: An engaging outdoor festival complete with hook-a-duck, spin the wheel, a dunk tank, tug of war, matcha bars, and BBQ stations where colleagues bonded over coffee and competitive cheer.
The Impact, Results & Sustainability Steps
The overall response to this year’s event reached an all-time high, with attendees praising the high-value content and unforced networking
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Overall Satisfaction: 99% of delegates rated the event 4 or 5 stars, with an overall score of 4.6/5 (+0.1 YoY).
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Plenary Relevance: 97% found the morning plenary content directly relevant to their daily roles, while 94% rated the session as highly engaging (+10 pp YoY).
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Pre-Event & App Comms: 94% overall rating for pre-event communication (+2 pp YoY), with in-app personalised agendas praised as a total timekeeping game-changer.
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Evening Event Impact: Chapter 1 scored 88% (+4 pp YoY) and Chapter 2 scored 87% (+5 pp YoY), driving massive engagement across regions.
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Digital-First Delegate Journeys: Replacing physical paper lanyards and printed agendas with the custom event app eliminated waste and kept delegates seamlessly connected in real time
“Loved the Dragon’s Den style and seeing how we can all embrace AI… Rachel in the people manager track was epic, best session of the day!”
– Attendee Feedback, Just Eat Sales Summit 2026
Get in Touch
Great events don’t happen by chance. They happen through thoughtful planning, creative thinking and seamless delivery.
If you’re ready to create an experience that engages your audience and achieves real business outcomes, we’d love to hear about your plans.
Leeds
+44 01943 877444
Ghyll Beck House, Gill Lane,
Yeadon, Leeds, LS19 7SE
London
+44 02039 098579
86 – 90 Paul Street, London,
EC2A 4NE