Corporate Events, Incentives, Conference Management | First Event

Uniting 350 Sales Champions to Celebrate 20 Years of Just Eat UK. 

Client Overview & Snapshot

Client: Just Eat (JET) – Online food order and delivery platform in the UK
Location: Beaumont Devere, Windsor, UK
Attendees: 350 Sales team members
Planning Timeline: Contracted April 2026 for September 2026 delivery
Context: Bringing together 350 team members at Beaumont Devere, Windsor, we crafted an immersive, high-energy summit designed to deeply connect attendees to the JET story, inspire personal growth, and celebrate a monumental milestone in style.
Tell Us About Your Event

A person wears a black T-shirt for event engagement featuring EVENT TEAM in orange, OURHOUSE. YOURSTORY. in pink, and a blue FIRST EVENT circle logo. An event space for an advisory board event featuring classic arcade games, a glowing illuminated table, and purple and red lighting. A speaker presents to an audience at an advisory board event in a conference hall with large screens displaying the text Our house. Your story. and corporate performance data.

The Hook

Uniting 350 Sales Champions to Celebrate 20 Years of Just Eat UK. Two decades of revolutionising how the nation eats deserved far more than just another standard corporate conference. Bringing together 350 team members at Beaumont Devere, Windsor, we crafted an immersive, high-energy summit designed to deeply connect attendees to the JET story, inspire personal growth, and celebrate a monumental milestone in style.

Explore More of Our Work

The Challenge

With 20 years of UK history behind them, JET wanted to ensure that every individual across their Sales department felt genuinely connected to the brand’s mission and supported throughout their career. The challenge was to balance strategic, role-specific learning with high-impact celebration that would leave delegates feeling valued, energised, and equipped to drive JET’s next growth chapter.

Talk Through Your Event Goals
A woman smiles whilst playing an arcade game at an advisory board event in a room lit with pink light, as a man watches her.

Our Solution & Services Delivered

We partnered with JET to design and execute a tailored, full-service summit built around deep personalisation, role-specific tools, and memorable social connections.

Design Your Event Experience
  1. Strategy & Creative Direction

    Developed and shaped the central theme, ‘Our House, Your Story’, aligning content with JET’s wider commercial objectives and cultural goals.

  2. AV, Technical Production & Event Tech

    Delivered custom stage design and breakout AV setups. Deployed the dedicated event app for a second consecutive year, transforming the delegate journey with real-time push notifications, custom schedules, and interactive MSN-style engagement walls.

  3. Event Design & Experiential Branding

    Created unique scenic setups and atmosphere shifts, transitioning the environment from day workshops to a nostalgic Y2K evening birthday celebration and a Day 2 Summer Fete.

  4. Conference Management & Operations

    Managed end-to-end event execution across multi-track breakout sessions, external specialist training, and complex attendee schedules.

Two people sit in front of a screen displaying the Mario Kart 8 character selection menu at an advisory board event whilst a woman photographs the set-up. A large, pink-lit advisory board event hall with a projection screen displaying a performer, illuminated hexagonal furniture, and arcade games. A diverse crowd gathers in a dimly lit, purple-hued advisory board event space, with some attendees applauding and others taking photos with their mobiles. A woman speaks into a microphone at an advisory board event, with a man and another woman standing behind her in front of a large orange banner that reads Our House Your Story.

The Creative Theme & Hero Moment

The Theme – ‘Our House, Your Story’: Designed so that every Sales team member felt an integral part of JET’s ongoing narrative. Breakout tracks were hyper-personalised through the event app, offering targeted hard skills for operational effectiveness (including live Dragon’s Den-style AI pitching), soft skills training, and dedicated manager leadership tracks.

The Hero Moments:

    • The Morning Plenary: Host Stuart set an electric tone before founder David Buttress delivered an inspiring origin story that re-energised the room and reconnected teams to the core brand.
    • Night 1 — Y2K Birthday Bash in the Chapel: An unforgettable 20th Birthday celebration featuring branded touches, an interactive MSN messaging wall, and high-energy entertainment that made the single overnight stay feel like a major national landmark.
    • Day 2 — Summer Fete Experience: An engaging outdoor festival complete with hook-a-duck, spin the wheel, a dunk tank, tug of war, matcha bars, and BBQ stations where colleagues bonded over coffee and competitive cheer.
Bring Your Vision to Life
A smiling man in a white T-shirt sitting in an audience among other attendees at an advisory board event.

The Impact, Results & Sustainability Steps

The overall response to this year’s event reached an all-time high, with attendees praising the high-value content and unforced networking

Speak To Our Event Experts

  • Overall Satisfaction: 99% of delegates rated the event 4 or 5 stars, with an overall score of 4.6/5 (+0.1 YoY).

  • Plenary Relevance: 97% found the morning plenary content directly relevant to their daily roles, while 94% rated the session as highly engaging (+10 pp YoY).

  • Pre-Event & App Comms: 94% overall rating for pre-event communication (+2 pp YoY), with in-app personalised agendas praised as a total timekeeping game-changer.

  • Evening Event Impact: Chapter 1 scored 88% (+4 pp YoY) and Chapter 2 scored 87% (+5 pp YoY), driving massive engagement across regions.

  • Digital-First Delegate Journeys: Replacing physical paper lanyards and printed agendas with the custom event app eliminated waste and kept delegates seamlessly connected in real time

“Loved the Dragon’s Den style and seeing how we can all embrace AI… Rachel in the people manager track was epic, best session of the day!”

– Attendee Feedback, Just Eat Sales Summit 2026

Get in Touch

Great events don’t happen by chance. They happen through thoughtful planning, creative thinking and seamless delivery.

If you’re ready to create an experience that engages your audience and achieves real business outcomes, we’d love to hear about your plans.

Leeds

+44 01943 877444

Ghyll Beck House, Gill Lane,
Yeadon, Leeds, LS19 7SE

London

+44 02039 098579
86 – 90 Paul Street, London,
EC2A 4NE

Email Us

Email: [email protected]

Tel: +44 01943 877444