Corporate Events, Incentives, Conference Management | First Event

Experiential Marketing in Action Lace Web3 Product Launch

Client

Overview

Input Output (IOG) is a leading global blockchain technology company, pioneering innovation in the Cardano ecosystem. They partnered with First Event to launch their latest Web3 product, Lace, at the Rare Bloom exhibition in Denver, Colorado, providing a platform to engage their community and drive BETA testing sign-ups.

A group of five people gathers around a booth at a tech event, engaging in experiential marketing as one man points at a laptop screen while others watch attentively. A “lace” sign and various tech displays are visible in the background. A man speaks into a microphone on stage in front of a screen and a sign that reads lace. Wearing a dark sweater and lanyard, he appears to be presenting on experiential marketing at an event or conference. experiential event team and merch A speaker presents on stage at a Web3 event, with a screen displaying the Lace logo and experiential marketing visuals. Attendees watch as banners behind say, Lets bring the world together on Web3 and One platform for your Web3 life.

The Challenge

How do you create a memorable first impression for a groundbreaking Web3 product among an already engaged blockchain community? The event needed to:

  • Educate attendees about the new Lace wallet.

  • Encourage BETA programme sign-ups.

  • Stand out in a busy exhibition environment while reflecting the product’s innovative identity.

“From the beginning, they understood our vision and brought it to life with an immersive booth experience. Their expertise and attention to detail exceeded our expectations. Their planning and coordination resulted in a stress-free showcase which gave us significant brand visibility and drove very positive feedback from attendees.”

Our Solution

First Event collaborated with IOG to create a bespoke exhibition experience that reflected the Lace brand identity. Key elements included:

  1. Standout booth design

    Eye-catching visuals and branding made the Lace booth impossible to miss.

  2. Interactive experiences

    Demo laptops, live talks from the product creators, and hands-on engagement allowed attendees to explore Lace firsthand.

  3. Branded merchandise

    Thoughtfully designed giveaways reinforced the brand and created buzz.

  4. Community engagement

    First Event team facilitated interactions, networked with attendees, and encouraged BETA sign-ups, making the experience personal and memorable.

Whi

It Worked

The Lace launch at Rare Bloom was more than just a product debut, it was an experience that left a lasting impression on the Cardano community.

From the moment attendees approached the booth, they were captivated by the immersive design, which made the product impossible to ignore. The striking visuals and bespoke branding immediately communicated Lace’s innovative identity, while the interactive demos gave the community a chance to engage with the product hands-on, turning curiosity into excitement and meaningful action.

The team’s personal engagement throughout the event was equally critical. By facilitating conversations, answering questions, and guiding attendees through the BETA programme sign-up, First Event created an approachable yet aspirational environment. Every touchpoint, from planning to execution, was carefully considered, ensuring a seamless, stress-free experience for both the client and their community.

This approach delivered tangible results: high levels of interaction at the booth, a surge in BETA sign-ups, and glowing feedback from the client who praised the professionalism, attention to detail, and immersive nature of the experience.

Key insights:

  • Interactive product experiences increase engagement and conversions.
  • Clear brand storytelling enhances perception and memorability.
  • Thoughtful attendee experience builds loyalty and advocacy.
  • Immersive and well-executed design amplifies the product’s impact.
Two men sit and talk at an experiential marketing event booth with colorful displays and a neon “Chuy” sign in the background, while others mingle in the lively event space. Two men greet each other with a fist bump at an experiential marketing event, surrounded by people and camera equipment. One sports a backpack and casual clothes, while the other wears a patterned poncho and cap. A booth labeled lace is in the background.

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