Strengthening crypto relationships in Dubai with the Cardano Foundation

The Solution:

Across each of our departments of event expertise, we pooled our skill sets to achieve the goals of the summit, including: 

Bring together the brightest minds and the leading voices in blockchain 

Our production team coordinated the event content of 182 speakers, ensuring they had everything they needed to deliver their inspiring sessions seamlessly and confidently. 

Create a hub for learning, knowledge sharing and inspiration

In addition to live-streaming the event content and uploading on-demand content, we ensured that the sessions were highly engaging by incorporating cutting-edge AV technology. The pitch stage featured individual headsets for an immersive experience, while the main stage showcased a stunning 20-metre-wide curved screen.

Welcome newcomers and foster vibrant reunions within the community

Our team of developers crafted a bespoke native app, with custom functionalities that facilitated connections within the community, as well as a seamless attendee experience. Features included: 

• Personalised agendas 
• Swipe-to-match networking functions 
• In-app messaging 

Create a lasting legacy for the summit through memorable experiences

By creating an event strategy that spanned every stage of the event life-cycle, we were able to create an end-to-end attendee experience that felt elevated and seamless. This compounded the impact of the summit’s wow moments, such as the Gala Awards Dinner. This was held in the breathtaking Fort Island in Madinat Jumeirah, with views of the iconic Burj Al Arab. 

Attract a new audience, and grow the foundation’s reputation through strong media coverage 

To support ticket sales, we had a comprehensive, multi-platform PPC campaign. We used tailored discount codes to easily see where ticket sales had been generated from, and utilised this information to tailor our PPC approach as it progressed, focusing on platforms that were performing well.  We also oversaw the photography and videography throughout the event. We ensured that the client received edited image drops every 30 minutes, making it easier for the client to share in the moment content across their socials.