June 10, 2026
Join First Event At MAD//Fest 2026: Why Events Are Still Marketing’s Main Character
No matter how many webinars, AI-generated posts, or online communities we create, nothing beats being in the room where real connections are made and ideas come to life.
That’s why we’re excited to announce that First Event’s Head of Marketing, Alex Melia, and Sales Director, Jake, will be taking to the Creativity Stage at MAD//Fest in London on 7th-9th July to explore why events remain marketing’s most powerful channel.
First Event is proud to be an official sponsor of MAD//Fest 2026, supporting one of the UK’s leading festivals for marketers, brands and agencies. Bringing together some of the brightest minds in marketing, creativity and brand experience, it’s the perfect place to challenge convention, spark new ideas and explore what’s next.
In their high-energy session at one of the UK’s leading marketing festivals, Beyond the Buzz: Why Events Are Still Marketing’s Main Character, they’ll unpack why the smartest brands are treating events as growth engines, not one-off moments.
Expect insights on:
- Why events continue to outperform many marketing channels
- Creating experiences that feel culturally relevant, not painfully corporate
- Turning a single event into months of content
- Building hype and FOMO before attendees even arrive
- Measuring ROI in a way leadership actually understands
The reality is that great events do more than fill a room. They build communities, create content, generate pipeline, accelerate trust, and drive commercial impact long after the final session ends.
If you’re tired of outdated ads, vanity metrics and beige business conferences, this session is for you.
See you there.
