Corporate Events, Incentives, Conference Management | First Event

Our services Strategic Event Planning

Whether it’s a leadership summit, incentive trip,
product launch or industry conference and exhibition,
we design events with purpose, powered by insight,
driven by creativity, and built to deliver results.
This is where events stop being standalone moments,
and start becoming a lasting part of your business strategy.

Strategy that shapes every step

By understanding your audience behaviour, brand positioning and market trends, we craft strategies that cut through the noise and scale with your business, ensuring every event feels seamless, consistent, and impactful.

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Strategic services

What to expect

We bring brands to life with creative, strategic, and precise solutions that inspire engagement, build connections, and drive results.

  1. Creative direction

    Bold, goal-aligned content that sparks conversation and action.

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  2. Marketing & comms

    Multi-channel campaigns that reach the right audience at the right time.

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  3. Experience design

    Every detail crafted to tell a story, drive behaviour, and deepen engagement.

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Our work

We’ve partnered with leading brands worldwide to deliver strategically crafted events that drive results. Explore our case studies below to see how our data-driven approach and tailored strategies have transformed brand experiences.

An elegant outdoor evening event with people dining at round tables, city skyscrapers and fountains illuminated in the background, and colorful stage lights—an event strategy designed to create a truly festive atmosphere. A large group of people sitting at tables in a well-lit room, engaged in discussions that reflect a strong event strategy. A brightly lit stage with red curtains and a sign reading NBCs Greatest Show is in the background. The elegantly set dining tables and circus performer silhouette showcase a sophisticated event strategy designed to captivate guests. A DJ performs on stage in a large indoor venue with purple lighting, as a crowd cheers and takes photos. A camera on a tripod records the event—an energetic scene that showcases effective event strategy in action.

FAQs

An event strategy is a comprehensive plan that aligns your event’s objectives with your broader business goals and marketing plans. It outlines how to engage your target audience, communicate your brand message effectively, and deliver impactful experiences that generate measurable results before, during, and after the event. By integrating with your wider business strategy, your event drives ongoing momentum, supporting long-term growth and brand awareness well beyond the event day.

Without a well-defined event strategy, your event can quickly become inefficient and unfocused, leading to wasted resources and missed opportunities. Lack of strategic planning often results in poor audience engagement, inconsistent messaging, and unclear goals making it difficult to measure success or achieve meaningful ROI. A clear event strategy minimises risks by providing a roadmap that aligns all activities, ensures cohesion, and maximises the impact of your event within your broader business and marketing objectives.

An effective event strategy is key to unlocking long-term business success by ensuring your events, whether conferences, incentives, or exhibitions deliver lasting impact. By aligning event goals with your overall business and marketing objectives, the strategy creates meaningful connections that extend beyond the event itself. It helps build stronger relationships, reinforces brand loyalty, and generates ongoing engagement, turning one-time experiences into continuous growth opportunities for your organisation.

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What we do

Strategy

Creative Direction

Event Marketing

Conferences

AV & Tech

Virtual & Hybrid

Experiential

Design

Websites

Event Apps

Strategy

Creative Direction

Event Marketing

Conferences

AV & Tech

Virtual & Hybrid

Experiential

Design

Websites

Event Apps

Strategy

Creative Direction

Event Marketing

Conferences

AV & Tech

Virtual & Hybrid

Experiential

Design

Websites

Event Apps

Drive event success with data-led strategy, expert planning, and audience insights that deliver measurable results every time.

Learn more

Shape unforgettable experiences with cohesive visuals, storytelling, and design that inspire, engage, and elevate your brand.

Learn more

Maximise event attendance and engagement with targeted campaigns and multi-channel marketing strategies.

Learn more

Deliver impactful conferences with expert planning, inspiring speakers, and flawless end-to-end delegate experiences.

Learn more

Elevate your events with cutting-edge AV, lighting, sound, and tech solutions for seamless, high-impact delivery.

Learn more

Reach global audiences with innovative virtual and hybrid events that combine interactivity, engagement, and reach.

Learn more

Immerse audiences in unique, branded event experiences that spark conversation, emotion, and connection.

Learn more

Craft immersive, on-brand event designs that captivate audiences and enhance every moment of the experience.

Learn more

Drive registrations with high-performing, SEO-optimised event websites designed for user experience and engagement.

Learn more

Boost interaction and engagement with custom event apps featuring schedules, networking, and real-time updates.

Learn more

Drive event success with data-led strategy, expert planning, and audience insights that deliver measurable results every time.

Learn more

Shape unforgettable experiences with cohesive visuals, storytelling, and design that inspire, engage, and elevate your brand.

Learn more

Maximise event attendance and engagement with targeted campaigns and multi-channel marketing strategies.

Learn more

Deliver impactful conferences with expert planning, inspiring speakers, and flawless end-to-end delegate experiences.

Learn more

Elevate your events with cutting-edge AV, lighting, sound, and tech solutions for seamless, high-impact delivery.

Learn more

Reach global audiences with innovative virtual and hybrid events that combine interactivity, engagement, and reach.

Learn more

Immerse audiences in unique, branded event experiences that spark conversation, emotion, and connection.

Learn more

Craft immersive, on-brand event designs that captivate audiences and enhance every moment of the experience.

Learn more

Drive registrations with high-performing, SEO-optimised event websites designed for user experience and engagement.

Learn more

Boost interaction and engagement with custom event apps featuring schedules, networking, and real-time updates.

Learn more

Drive event success with data-led strategy, expert planning, and audience insights that deliver measurable results every time.

Learn more

Shape unforgettable experiences with cohesive visuals, storytelling, and design that inspire, engage, and elevate your brand.

Learn more

Maximise event attendance and engagement with targeted campaigns and multi-channel marketing strategies.

Learn more

Deliver impactful conferences with expert planning, inspiring speakers, and flawless end-to-end delegate experiences.

Learn more

Elevate your events with cutting-edge AV, lighting, sound, and tech solutions for seamless, high-impact delivery.

Learn more

Reach global audiences with innovative virtual and hybrid events that combine interactivity, engagement, and reach.

Learn more

Immerse audiences in unique, branded event experiences that spark conversation, emotion, and connection.

Learn more

Craft immersive, on-brand event designs that captivate audiences and enhance every moment of the experience.

Learn more

Drive registrations with high-performing, SEO-optimised event websites designed for user experience and engagement.

Learn more

Boost interaction and engagement with custom event apps featuring schedules, networking, and real-time updates.

Learn more

Strategy in action

Want to see how strategy drives results? Check out how we helped inspire dream teams to go for gold through a tailored strategy that extended long after the live event.

Get in touch

Have a project in mind? To request a quote contact us directly or fill out the form and let us know how we can help.

Leeds

+44 01943 877444

Ghyll Beck House, Gill Lane,
Yeadon, Leeds, LS19 7SE

London

+44 02039 098579
86 – 90 Paul Street, London,
EC2A 4NE

Email Us

Email: [email protected]

Tel: +44 01943 877444