Revolutionising brand experiences: the impact of cutting-edge event tech
Not only can emerging technologies make sustainable initiatives more accessible for growing businesses, they also equip brands with an extra…
Tech Trends in Events: How to Deliver Community, Content, and Connectivity
Communities have long been viewed as innately human spaces, where people can connect with other, real people over shared experiences…
The Future of Inclusive Event Experiences
When done correctly, inclusive events allow people to bring new insights, perspectives and experiences to shared event spaces. But to…
The Marketing Illusion: Why digital alone won’t cut it anymore
The latest IPA Bellwether Report confirms what leading marketers already know: events aren’t just back, they’re dominating. In Q4 2024,…
The Power of Personalisation
Personalisation is playing an increasingly critical role in how brands enhance their corporate events. And with good reason. As an…
The rise of generational lenses: creating events that resonate across ages
Using wide-scale campaigns and activities to appeal to specific individuals en mass is at the heart of targeted and event…
The Untapped Power of Events in a Shifting Business Landscape
The business landscape is in a constant state of fluctuation, presenting both opportunities and challenges for growing businesses. In today’s…
Top Event Trends for 2024
Each year, event planners are faced with the ongoing challenge of staying on top of the event trends that will…
Unlocking Meaningful Connections: Building Lasting Brand Loyalty Through Creative Events
In an increasingly competitive and technology-led market where the demand for human experiences is growing every day, the need to…
Upskilling at Scale: How Events Support Lifelong Learning for Modern Workforces
Traditional networking is dead, and upskilling is the new power move at events. In today’s fast-moving world, staying competitive means…
