
From Launches to Legacies: How Events Contribute to Long-Term Brand Building
When we think of legacy events that create cultural impact, we tend to picture historic moments like the Olympics, the…

GDPR: How are we being compliant?
We have always taken great care of our client’s data, and the data of their delegates and guests. Therefore, we…

Happy Yorkshire Day!
God’s own country is just one of the nicknames given to the wonderful northern region of Yorkshire! Sitting on the…

Harnessing creativity for exceptional event experiences
Our Creative Director, Marc Allott, delves into the transformative impact of our 360 approach to client collaboration and how it supports…

How a culture can save a workplace
An organisation is nothing without its people. Nowhere else is this more true than here at First Event, one of the…

How a virtual event app can enhance your event results
The surge in online events means that businesses are still able to connect with their audiences around the world in…

How can AI elevate your events?
The recent boom of generative AI tools has sparked a revolution in how we work, and in particular, how we…

How can events help consumer goods companies achieve their targets?
The ever-changing wants and needs of the modern consumer requires companies to respond and adapt to their needs at a…

How creative and tech-led events can boost marketing strategies
Against the backdrop of vanishing marketing budgets, brands are now looking for new and effective ways to create impactful interactions…

How incentive travel can increase employee happiness
The five-day, 40 hour workweek was a newsworthy movement made by henry ford (of ford motors) almost 100 years ago,…