Mauritius FAM Trip
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Fam trip series: Mauritius

The next instalment of our fam trip series recalls a trip to the island of Mauritius, and why the destination…

St Lucia and Antigua
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Fam trip series: St Lucia and Antigua

Back in September, Senior Account Manager Kerry joined sandals on a once-in-a-lifetime fam trip experience of St Lucia and Antigua.…

Orient Express
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Fam trip series: The Orient Express

The orient express is a once-in-a-lifetime experience that is well-known for being one of the most luxurious journeys in the…

Event Experience attendees
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From Attendees to Advocates: Strategies for Sustaining Brand Loyalty through Events

The best relationships and connections happen authentically. But that doesn’t mean brands should leave things to chance when creating a…

event strategy
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From concept to conclusion: crafting your approach to strategic event planning

Coming up with creative ideas to engage your audience is one thing. But for brands that really want to create…

Speedy Hire Expo Live 2024 Interview
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From Launches to Legacies: How Events Contribute to Long-Term Brand Building

When we think of legacy events that create cultural impact, we tend to picture historic moments like the Olympics, the…

apps for events
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How a virtual event app can enhance your event results

The surge in online events means that businesses are still able to connect with their audiences around the world in…

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How can AI elevate your events?

The recent boom of generative AI tools has sparked a revolution in how we work, and in particular, how we…

Shopping sign
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How can events help consumer goods companies achieve their targets?

The ever-changing wants and needs of the modern consumer requires companies to respond and adapt to their needs at a…

Alex Melia, Head of Marketing at First Event
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How creative and tech-led events can boost marketing strategies

Against the backdrop of vanishing marketing budgets, brands are now looking for new and effective ways to create impactful interactions…