First Event summary of 2016

For many, 2016 was a year better left in the past. However, here at First Event, 2016 saw us accomplish more than we ever anticipated, taking the business from strength to strength.

Flying our clients all over the world, creating some of the biggest conferences and expositions ever and more than doubling the size of our team are just a handful of last year’s exciting ventures. We’ve reflected on our exciting year to give you a little look at what we’ve been up to...

More than doubled our fantastic team

Due to our success over the past 12 months, we’ve more than doubled the size of our hardworking team, taking us from a small team of 20, to a thriving, constantly-growing team of over 40. Just some of the 22 roles filled include a sales manager, head of marketing, and junior designer.

Expanded our creative services

The rapid expansion of the business also meant an expansion of the design team, along with a previously non-existent marketing department. More of a focus on creative services means that we’re currently planning to implement a digital marketing strategy and a sleek new rebrand to be unveiled with the new website on February 1st.

Grown our sister company

The end of 2015 saw us launch our sister company, First4Loyalty – a reward and recognition scheme that drives customer acquisition through the creation of programmes designed to keep customers as customers. Since its initial launch, the company has not stopped growing, now boasting an impressive 11 team members working to provide our clients with a reward scheme worth talking about.

Last but not least, the big rebrand

After a whirlwind year, we decided it was time we stopped the modesty and started to showcase the hard work that ensures every single client we work with are satisfied with our services. Head of Creative, Sharon Pilbeam, explains why now is the perfect time for a company rebrand:

"The redesign isn’t radical. However, it is a lot sleeker, and definitely reflects our current presence in the events industry.

Design and aesthetics are an important part of any initial client proposal for an event, which is why we’re excited to be able to show off our creative skills in order to continue receiving fantastic feedback from our clients."

This innovative venture has led to volumes of opportunity for all of us here at First Event, making the hard work worthwhile and contributing to the company values that continue to prosper as we grow and develop as two bespoke, customer-focused businesses.

Managing Director, Richard Murphy, is positive about the changes being made and is enjoying being able to enter the New Year as a strong, tight-knit company dedicated to providing our clients with the best possible services.

"One of our biggest goals for 2017 is to look at how we can improve the customer experience on behalf of our clients through a range of bespoke, customisable communication techniques.

Incentives are a popular and necessary way of engaging employees and adding value to company goals and objectives through sales targets and rewards. As experts in the field, our services are becoming more and more in demand.

Employee engagement and the creation of a positive and rewarding workplace is essential when running a business; it’s what I practice in my own business and is what we try to implement not only through our clients incentive reward schemes, but for those attending any event, conference or exposition we create. Everything we create or do must reflect the ethos and values of First Event."

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