The 2024 Guide to Virtual Events 

As the ways we connect and forge relationships continues to evolve, so too must our event formats. With the number of webinars in 2025 set to be 10 times higher than pre-pandemic levels, it’s clear that virtual events are more than just here to stay; they’re redefining how we bring people together as a whole. As the world of virtual events continuously expands, incorporating emerging event technology and offering new event trends to capitalise on, how can organisations know that they’re leveraging the right tech at the right time for the right reasons?

In this blog, we’ll be taking a look at the future of virtual events in 2024 and beyond, looking at the growing virtual event trends, and discussing which event technology can be harnessed to execute event goals.

Increasing accessibility 

Tools at your disposal

• Customisable attendee portals 
• Q&As
• Polls 
• Group Chats 
• Multi Device connection

In a hyper-connected world, it is more important than ever to ensure that event experiences are made accessible to anyone with internet access. Particularly if you’re looking for an event that provides a uniform high quality experience to your attendees, event technology can be leveraged to achieve this goal. Tools like customisable platforms, ChatBots and a myriad of interactivity tools provide multiple different ways for people to both access and participate in your event experience.

Prioritising sustainability 

Utilise technology such as

• Event apps 
• Virtual venue map 
• Cloud-based network services 

As well as heightened accessibility, virtual events also offer a wealth of benefits for those looking to prioritise sustainable practice across their event strategy. By reducing the need for travel and the creation of physical assets, virtual events offer immersive experiences that aren’t as impactful on the environment. However, whilst virtual events minimise the carbon consequences of attendee travel, over 60% of carbon emissions from virtual conferences stem from the sharing and downloading of data. By utilising technologies such as custom event platforms, cloud-based network services and streamlined communication strategies,, you can replace the need for physical assets and create a truly sustainable, virtual experience that allows you to communicate key business messages. 

Expanded potential of data and analytics 

Harness emerging trends like:

• AI 
• Generative LLMs 

When you’re looking for an event format that can offer in depth data and analysis on every single attendee interaction, virtual events offer a clearer map of data than ever before. Harnessing tools such as AI and generative LLMs, your virtual event can create reactive engagement techniques that adapt to attendee responses in the moment, providing a more intuitive attendee experience. This wealth of data and insights also creates stronger and more insightful analytics, helping you to optimise future iterations of your event, and better understand the behaviour and preferences of your target audience.

Greater connectivity 

Event technology to deploy: 

• Virtual Reality 
• Augmented Reality 
• Social Media Integrations 
• Community navigation

If your event hinges on the creation and engagement of a wider community, then your virtual events need to capitalise on the technologies that facilitate connectivity. With tools like mobile apps, social media integrations, 1:1 messaging, community search and navigation and more, you can foster connectivity and engagement in your attendees. By harnessing technology such as virtual reality and augmented reality, you can go one step further to creating immersive and connected events with a captivating atmosphere. 

Need support from event tech experts on when to leverage virtual event trends at the right time? 

Get in touch with our team. 

We can help design your optimum virtual event format, deploying the relevant and trending event technologies that achieve your goals and bring you closer to succeeding in your wider strategy.