trending incentive travel destinations 2024 sicily

Trending incentive event destinations for 2024

With 2024 just around the corner, many proactive organisations will be thinking about how they can implement an effective incentive travel strategy throughout the new year. Take it from us, if you’re serious about creating events that bring you closer to your business goals, now is the time to be thinking about incentive travel, and how you can design the perfect event experiences to really wow your teams and inspire high performance. 

As event experts with over 20 years of experience, we’ve worked in hundreds of incredible destinations all over the world. With this experience and our keen eye for trending locations, we’ve pulled together the top incentive events destinations for in 2024. Take a look at our suggestions below, and why we think they’re the ideal locations for high achieving teams. 


Named the capital of Spain for its central location to the country, Madrid is quite literally the beating heart of one of Europe’s most popular destinations. With excellent connections from locations all over the world, Madrid is a bustling metropolis of different fusions of living, whilst maintaining the heritage and quintessential elegance that Madrid is known for. Soak in the world famous european art and architecture, before sampling the best that Spanish nightlife has to offer, and visit trending rooftop bars to really see Madrid’s historic skyline at its finest.


Canada has so much to offer for teams looking for an incentive events destination that honours natural landscapes and the beauty of our planet. This country offers a wealth of different landscapes teeming with majestic wildlife, including lakes, forests, oceans and even glaciers. Canada is the perfect location for teams looking to get back to nature and forge enduring relationships in and amongst some of the most breathtaking locations in the world. 

Southern Italy 

For an incentive travel experience that truly embodies La Dolce Vita, southern Italy is studded with truly VIP destinations. Hotspots like Sorrento, Sicily and Capri offer the best in luxurious relaxation and the indulgent fine dining that Italy is best known for. For those looking for a more adrenaline fuelled incentive trip, Southern Italy also offers opportunities for yachting and watersports in crystal blue waters and even vespa rides along some of the most iconic roads and landscapes in the world.


With a whopping 6,000 islands to explore, Greece offers a multitude of event experiences, making it the perfect place to create an itinerary that’s truly customised to your people. Whilst Greece’s natural beauty and rich heritage makes it one of the most popular destinations in the world, there are also a wealth of exclusive and secluded locations, allowing your team to sample the best that Greece has to offer, whilst being treated like the true VIPs they are.


For teams driven by adventure, Mexico is the ideal location for an incentive event with a spicy kick to it. From sprawling jungles and pearly white beaches to bustling cities, Mexico really does offer something for everyone. Get up close with some of the most magnificent wildlife, before relaxing on the most gorgeous beaches in the world, and finish off the day with a flavour of the Mexican nightlife by saying hola to trending nightlife locations.

Ready to kickstart your incentive travel strategy for 2024, but not sure how to design an event itinerary that will wow your teams? Get in touch with the First Event team. We’ll use our global network to select the destination and experiences tailored to inspire your team.