Event News, Trends & Industry Insights
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Why Events Are the Cure for Loneliness – And How Brands Can Build Community
In an age of constant digital connectivity, loneliness is on the rise. In 2023, 8.4 million people in the UK…
The Marketing Illusion: Why digital alone won’t cut it anymore
The latest IPA Bellwether Report confirms what leading marketers already know: events aren’t just back, they’re dominating. In Q4 2024,…
How to Align Your Event Strategy with Attendee Values and Drive Meaningful Impact
Now more than ever, attendees are seeking experiences that reflect who they are and what they care about. And it’s…
Why Attendees Demand Events That Align With Their Values
impress your attendees. Today, people expect more. They want events that resonate with their values, support meaningful causes, and offer…
How to Use Tech to Enhance Human Connection at Events
Technology often gets a bad rap for creating distance between people. But what if we flipped the script? What if,…
What Gen Z Can Teach Us About the Power of Tangible Experiences
While digital experiences dominate our everyday lives, Gen Z is leading the charge in redefining the value of real-world interactions.…
Why Upskilling Needs to Be the New Networking at Events
Think about the last event you attended. Did you spend most of your time nodding through small talk and hoping…
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