Two-Day Business Event
Event: Conference/Exhibition/Gala & Awards Dinner
Industry: Supermarket Group
Destination: Liverpool Exhibition Centre, UK
Following a successful convention, our client entrusted us to organise a two-day business event, which included a conference, gala and awards dinner, and exhibition. The client required the conference to bring together retailers and suppliers to discuss future plans, announce new initiatives, and engage with the clients’ key audiences. The main objective of the event was to provide suppliers with an opportunity to interact directly with retailers.
To accommodate the large amount of delegates, we suggested Liverpool Exhibition Centre as the venue for our clients’ event. First Event managed and designed the event from beginning to end, including the entertainment, catering, award stage management and design and print collateral.
The highly accomplished catering staff prepared dinner using the exhibiting supplier’s ingredients, adding a personal touch to the evening and allowing retailers and suppliers to really get a grasp of each other’s products. We took the individual’s reasons for attending the convention into consideration, ensuring sponsors were given the opportunity to network and increasing exhibitor time. This also proved to be a much more effective use of the participant’s time.
As well as having organised the actual event, we ensured we paid attention to detail by implementing critical path documentation and weekly conference calls with the client to ensure clear and smooth communication.